MarTech Program Manager chez Aeroflow Health

Aeroflow Health – MarTech Program Manager

Aeroflow Health is revolutionizing the home health products and services industry. Our patient-centric business model is founded on innovation through technology and cutting-edge delivery platforms. We’re dedicated to enhancing health outcomes and closing care gaps, ensuring that patients receive the care they deserve. As one of the fastest-growing companies in the industry, Aeroflow has been recognized on Inc. 5000’s list of fastest-growing companies in the U.S.

The Opportunity

Within Aeroflow, the Marketing Technology team builds technology that ignites growth by enhancing the patient experience across their lifecycle journey. We are focused on delivering high-quality, best-in-class digital products and experiences to our patients and our internal colleagues across a variety of Aeroflow’s business units (Mom & Baby, Diabetes, Urology, Sleep, Emerging Markets).

Our team is focused on capturing the moment by not only executing high-impact customer engagement projects today, but also building tomorrow’s dominance. We are accelerating the launch of advanced, digital features to build a customer-engagement engine that powers how we engage with every patient.

Your Primary Responsibilities

We are currently seeking a MarTech Program Manager to lead the operational component of our MarTech Lifecycle team. You will lead a team of MarTech Lifecycle Specialists focused on the planning and execution of comprehensive customer engagement and automation strategies. Your team's mission is to drive patient communications and create personalized user journeys across Aeroflow’s digital properties (email, SMS, in-browser messages).

You will oversee key strategic programs, including migrating patient touchpoints from legacy systems to our customer engagement platform (Braze), optimizing existing automated flows, and building new communication journeys.

The team aims to drive growth, customer engagement and activity, and maximize revenue opportunities.

This candidate is highly skilled at prioritization, planning, and stakeholder management, translating strategic goals from a variety of teams (Product, Marketing, Data, and Engineering) into an actionable, operational roadmap. You must be able to lead the day-to-day operations of a team and operate with a bias for action to bring projects to life.

As a MarTech Program Manager, you will:

• Lead, mentor, and manage a team of MarTech Lifecycle Specialists, fostering a culture of high performance, collaboration, experimentation, continuous learning, and operational excellence.
• Oversee the day-to-day operations, prioritization, and resource allocation for the MarTech Lifecycle team, ensuring projects meet deadlines and business objectives.
• Collaborate deeply with MarTech, Marketing, Engineering, and Product leadership to define and execute a roadmap.
• Partner with Marketing, Product, and Engineering to align operations and technology with customer engagement strategies, incorporating intelligent automation and data-driven insights to maximize impact and scalability.
• Orchestrate a regular cadence of cross-functional meetings (e.g., status, planning, and retrospectives) to ensure projects remain on track, new requests are effectively scoped, and performance insights are shared to optimize future strategy.
• Lead the end-to-end technical lifecycle of a variety of MarTech projects (e.g., migrations, optimizations of existing flows, or net-new patient journeys), from guiding the team in identifying and sourcing required data (via GTM, webhooks, engineering) to overseeing the full implementation plan and holding all stakeholders accountable for timelines and deliverables.
• Ensure the documentation of customer lifecycle flows, data activity tracking, and communication triggers in a scalable, standardized way.
• Develop and maintain reporting, dashboards, and KPI review cadences of the team, utilizing analytics to measure, predict, and improve funnel performance across the patient lifecycle, delivering actionable recommendations that drive continuous optimization and innovation.
• Provide regular reports to senior leadership, highlighting successes, challenges, and opportunities for improvement.
• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.
• Compliance is a condition of employment and is considered an element of job performance
• Maintain HIPAA/patient confidentiality
• Other job duties assigned

Skills for Success

• Proven experience in leading, mentoring, or managing MarTech or Lifecycle Marketing teams.
• Project management experience with the ability to prioritize, manage, and balance a variety of complex, competing projects.
• Self-starter, proactive, deadline driven, hands on team player, with a passion for continuous learning and staying up to date with industry trends and emerging technologies.
• Exceptional communication and stakeholder management skills, with the ability to translate complex technical issues into strategic plans, present findings to any audience, and build strong cross-functional relationships.
• Ability to work collaboratively and lead a team autonomously in a fast-paced and agile environment, managing multiple priorities to meet deadlines.
• Strong analytical and problem-solving skills, with the ability to derive insights from various sources of complex data and is familiar with A/B testing to drive continual impact.
• Systems oriented thinker, able to successfully envision how new flows or pipelines will fit into existing architecture in order to scale in a unified and effective way.

Required Qualifications

• Minimum of four (4) years working within CRM/Lifecycle Marketing or in a similar role, preferably within the B2C consumer-facing space.
• Minimum of two (2) years of direct team leadership or management experience.
• Proven experience managing complex, cross-functional MarTech or Lifecycle programs or projects.
• Deep experience building Email, SMS, and In-Browser messages within a customer engagement platform like Braze, Klaviyo, Iterable or similar enterprise platforms.
• Experience building audience segmentations and parameters in relation to target audiences, triggering automations, cohort analysis, etc.
• Experience in event-driven architecture and working with real-time data to trigger automations
• Experience in HTML/CSS/Liquid coding in relation to email templates and campaigns.
• Experience in dashboarding tools like Sigma or Looker, and building dashboards/data visualizations to monitor user flows and KPIs
• Familiarity with building API/Webhooks in a customer engagement platform.

You might also have

• Experience migrating sends from legacy systems to new ESPs/Customer Engagement platforms
• Basic SQL knowledge/familiarity
• Experience leveraging AI (e.g., generative, decisioning, agentic) to optimize operational workflows or enhance the performance of automated user journeys.
• Experience working with data platforms like Snowflake and integrations with Customer Engagement Platforms
• Familiar with Google Analytics and GTM tagging front-end web experiences
• Experience within the healthcare or finance industry
• Experience working with properties on the Adobe Commerce platform, React based platforms, or AWS platforms.
• Working within Jira or similar project management platforms.

What we look for

We’re looking for a MarTech Program Manager to significantly impact the growth of our company and help redefine the way patients access healthcare products and services. We are looking for a candidate with a passion for helping people. You'll be leading a team that is building a revolutionary engine and platform, enabling patients to shop for the products and services they need in a fully personalized, e-commerce-like experience through insurance.

What Aeroflow Offers

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!

Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:

• Family Forward Certified
• Great Place To Work Certified
• 5000 Best Place to Work award winner
• HME Excellence Award
• Sky High Growth Award

 If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.