Trade Marketing Coordinator/Specialist, Mexico chez Zuru

Bring brands to life in-market and make an impact across LATAM as our next Trade Marketing Coordinator!ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances.  This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.    Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.   One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!Role Impact:This Trade Marketing Coordinator/Specialist opportunity is ideal for someone passionate about maintaining brand integrity while engaging in dynamic, creative marketing strategies. As a Trade Marketing Coordinator, you’ll be instrumental in executing in-market campaigns, collaborating across teams, and ensuring every activation strengthens our brand presence.

Roles & Responsibilities

Ensure brand consistency across all retail partners and channels

Develop and adapt marketing materials to meet specific channel requirements

Negotiate and coordinate key marketing activations with agencies and clients

Plan and execute in-store, thematic, seasonal activations, and roadshows

Manage cross-licensing collaborations

Create and maintain exhibition guidelines for both e-commerce and physical retail spaces

Provide regional trade marketing support throughout LATAM

Evaluate the ROI of marketing activations and trade investments

Oversee showroom and trade show exhibitions

Proven experience in trade marketing, ideally within the Toy or consumer goods industry

Experience in the toy industry is highly desirable

Strong organizational and project management skills

Expertise in negotiation and building strong client relationships

Creative problem-solving skills with the ability to think innovatively

Ability to analyze data and evaluate financial outcomes, including ROI

Excellent communication skills, including proficiency in English

You are excited to contribute to our culture in Mexico

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