Head of TikTok Shop

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO

We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

lRole Overview

BM Digital is seeking a Head of TikTok Shop to build and lead our TikTok-focused social commerce division. This role will own strategy, creative direction, operational execution, and performance outcomes across all partner brands. The mandate is to architect a scalable TikTok Shop growth engine that consistently generates profitable revenue through creators, UGC content, paid amplification, and social commerce optimization.

The ideal candidate combines deep expertise in TikTok Shop, creator-driven performance marketing, and creative strategy. This is a senior leadership role with end-to-end accountability for revenue growth, creative excellence, testing velocity, and team performance.

Key Responsibilities

1. Creative Leadership and Vision

• Lead the TikTok Shop department, owning creative direction, performance targets, and cross-brand strategy
• Build and maintain a creative strategy playbook covering concept ideation, ad structure, testing frameworks, and iteration methodology
• Work cross-functionally with Growth, Influencer, Media Buying, and Strategy teams to ensure alignment with CAC, ROAS, and revenue targets
• Mentor and develop Creative Strategists, Content Creators, Editors, and supporting roles; establish standards, feedback systems, and accountability models

2. Social Commerce Growth (TikTok Shop)

• Architect the full TikTok Shop growth funnel, from creator outreach and content sourcing to ad repurposing, amplification, and optimization
• Build scalable systems that convert organic creator videos into high-performing TikTok Shop ads
• Partner with e-commerce brands to identify growth opportunities, product-specific angles, creator partnerships, and high-potential inventory
• Lead a continuous cycle of ideation, testing, data analysis, and iteration to scale profitable campaigns and improve creative efficiency
• Own revenue, ROAS targets, and the end-to-end performance of TikTok Shop initiatives

3. Creative Strategy and Execution

• Use data, consumer insight, and creative intuition to develop storylines, hooks, and concepts that drive performance
• Oversee scriptwriting, copywriting, storyboarding, and concept development across TikTok Shop, TikTok Ads, Meta, and UGC-focused campaigns
• Translate insights from creative analytics tools (Atria, TikTok Ads Manager, Meta Ads Manager) into actionable hypotheses
• Review post-production outputs for quality, pacing, messaging, and alignment with strategic goals
• Ensure all creative assets support the narrative, positioning, and revenue objectives of each campaign

4. Research and Analysis

• Track emerging trends in TikTok, social commerce, influencer marketing, content formats, and high-performing narratives
• Conduct systematic consumer, product, and competitor research to inform creative direction
• Synthesize performance data to guide iteration cycles, refine creative frameworks, and identify scalable opportunities
• Use market intelligence to anticipate platform changes and proactively adjust strategy

Candidate Profile

• 5+ years in performance marketing, TikTok-first content, or social commerce leadership
• Proven experience scaling TikTok Shop revenue or managing large-scale creator-driven campaigns
• Deep understanding of TikTok culture, formats, trends, storytelling frameworks, and performance mechanics
• Strong ability to lead creative teams and translate insights into high-performing content at scale
• Fluency in data analysis and experimentation, with a track record of hitting strict CAC/ROAS targets
• Ability to build systems, processes, and operational infrastructure for high-volume creative production
• Excellent managerial, strategic, and cross-functional communication skills
Compensation

• Total compensation: $300,000+ per year (base + performance bonuses + equity)