Marketing Communications Manager- Energy chez Paint Stores Group
Paint Stores Group · Cleveland, États-Unis d'Amérique · Onsite
- Professional
- Bureau à Cleveland
The Marketing Communications Manager for the Protective & Marine Coatings Division (P&M) of Sherwin-Williams’ Performance Coatings Group will be the central point of segment marketing communications strategy, creative program development, execution of demand generation and sales enablement initiatives related to a diverse range of energy market segments including oil and gas, power generation, alternative, and hydrocarbon fire protection.
Working from the established focus market segment and brand strategy, this position manages the segment planning and execution of marketing communications tactics in support of division sales and share growth goals. All aspects of marketing communications, including demand generation campaign/program design and execution, thought leadership content development and curation, print and digital media advertising, public relations, social media, direct marketing, events/trade shows, product launches, sales collateral and internal communications, are managed by this position.
The manager will prioritize initiatives and tactics and execute campaigns to drive measurable business results for the P&M Division with the support of internal shared services resources and external agencies. As part of the responsibilities, the role will also support North America marketing communications activities and collaboration with regional teams in alignment with current business strategies and segment needs.
The success of the role will be measured by brand awareness lift and sales-accepted leads that directly and indirectly generate segment/regional revenue and margin growth.
Responsibilities
Strategic Marketing Communications
- Lead the communication of key initiatives from the Protective & Marine segment marketing organization to ensure alignment with business goals and segment objectives.
- Translate business growth requirements into actionable creative marketing communications strategies and programs with defined target audience, meaningful differentiation, and appropriate tactics to execute.
- Work with market segment leaders to create annual marketing communications strategy, plans and tactics that achieve segment growth and increase brand awareness.
Marketing Communications Program Management
- Design and manage segment content initiatives, product launches, demand generation campaigns, sales promotions, trade shows, media and PR programs, etc. with minimal guidance from marketing communications director.
- Serve as a marketing communications thought leader within the divisional marketing team, interfacing daily with market segment leadership, product management, strategic accounts and sales.
- Coordinate and prioritize projects and requests and clearly communicate strategy, timeline and budgets for those projects to creative services and digital marketing teams.
- Deliver innovation and leverage resources across teams and campaigns wherever possible to drive efficiencies and share best practices.
- Manage localization and customization of campaigns to optimize impact.
o Measure campaign effectiveness and report both to divisional and group leadership and to peers in formal debrief sessions to drive continuous improvement.
Digital
- Provide content for social media accounts, coordinating with Inbound Marketing Manager on scheduling and best practices for growth.
- Leverage marketing strategy priorities to collaborate with digital manager on PPC content priorities for assigned market segment(s).
- Own and publish content for designated segment pages on websites.
- Collaborate with the digital marketing team to follow best practices and drive innovation to support demand generation strategies through marketing automation platform.
Public Relations and Thought Leadership Content
- Owner of engagement strategy for trade media.
- Leverage creative services team and external agencies to generate press releases and manage distribution via wire service, email to target trade media list, etc.
- Collaborate with digital marketing team to ensure coordination of website content with external announcements.
- Own editorial calendar for the designated segments and manage syndication of content across owned, earned and paid media venues.
- Work closely with the sales organization to drive awareness and utilization of content, as well as ideation for new content.
Events
- Contribute to the development of content and programming for the annual North America Sales Meeting.
- Design strategy and execution plans for key industry, customer, and trade show events in support of the division’s thought leadership strategy.
- Programming support for customer interactions, including training events, speaker opportunities, group meetings, and product demonstrations.
Internal Communications
- Coordinate ongoing communications to internal teams, including webinars and email newsletters.
- Maintain divisional sales enablement platform and SharePoint content as needed.
- Utilize salesforce.com to execute demand generation campaigns. Work closely with the salesforce effectiveness team on marketing/sales alignment and optimization both for the lead qualification, follow-up and reporting.
Qualifications
FORMAL EDUCATION:
Required:
- Bachelor’s Degree
Preferred:
- MBA or Master’s
KNOWLEDGE & EXPERIENCE:
Required:
- 8-10+ years marketing communications experience
- Demand generation, content creation and digital experience
- Thought leadership content development and curation
- Trade show management experience
- Excellent oral and written communications skills
Preferred:
- Thriving in highly matrixed environment, including experience with global stakeholder collaboration.
- Experience in and familiarity with asset protection, coatings, and/or any of the customer segments served by the Division.
TECHNICAL/SKILL REQUIREMENTS:
Required:
- Microsoft Excel expert
- Microsoft PowerPoint
Preferred:
- CMS (Adobe Experience Manager, etc.)
- CRM (salesforce.com, Microsoft Dynamics, etc.)
- Marketing automation (Marketo, Hubspot, etc.)
Company
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
