mhp.si - Public Relations Account Executive / Senior Account Executive chez mhp.si

Overview
The Public Relations Account Executive (AE) or Senior Account Executive (SAE) is a dynamic communications professional responsible for the day-to-day management, development, and execution of integrated public relations and marketing initiatives. This role combines traditional media relations with emerging digital, AI-driven, and data-informed strategies to deliver measurable results for clients. Depending on experience, this position may range from an Account Executive to a Senior Account Executive level.

Responsibilities

• Serve as the primary agency contact for assigned clients, managing ongoing communication and ensuring seamless project execution.
• Plan, coordinate, and manage the agency’s PR, influencer, and marketing communications programs in alignment with client objectives.
• Develop and implement strategic communications plans that integrate traditional PR, social media, influencer and affiliate marketing, SEO, and content strategies. 
• Leverage AI tools and data analytics to identify trends, optimize storytelling, and enhance the effectiveness of client campaigns.
• Incorporate geo-targeted and search-optimized approaches to maximize visibility and engagement across digital platforms.
• Build and maintain relationships with journalists, influencers, and key opinion leaders across industries to secure high-impact coverage and collaborations.
• Plan and implement special events, activations, and experiences that support client goals and strengthen brand reputation.
• Review and approve client billing and ensure financial accuracy for assigned accounts.
• Assist the VP of Strategic Communications in compiling agency income and workload forecasts related to assigned clients.
• Coordinate and participate in client presentations, including campaign recaps, strategy sessions, and performance reviews.
• Participate in new business development efforts, including research, proposal writing, and pitch presentations.
• Monitor campaign performance using analytics and reporting tools, translating insights into actionable recommendations for clients.
• Collaborate with internal teams—including digital, creative, and strategy—to deliver integrated, results-driven campaigns.
• Perform other duties as assigned in support of agency and client success.
   

Qualifications

• 2–5 years of experience in public relations, strategic communications, or digital marketing for Account Executive consideration.
• Candidates with 5–10 years of relevant experience may qualify for a Senior Account Executive position.
• Strong understanding of PR fundamentals and emerging digital trends including AI applications, SEO, influencer and affiliate marketing, and data-driven communications.
• Proven ability to manage multiple projects, meet deadlines, and build strong client and media relationships.
• Exceptional writing, communication, and organizational skills.
• Experience planning and executing special events preferred.
• Familiarity with agency operations, budgeting, and forecasting a plus.
   

Experience working in an agency environment preferred.