Senior Marketing Specialist chez Texas Association of School Boards (TASB)

Why Texas Association of School Boards (TASB)

We come from humble beginnings — picture a one-person organization created in 1949 to advocate for excellence in public education on behalf of Texas school board members. Flash forward to today, and we have over 500 employees working together to provide 1,024 school districts with purposeful resources so they can focus on what matters most — excellent and equitable education for all 5.4 million Texas students. 

We feel privileged to work alongside talented team-members who are passionate about education and enjoy learning from new and different perspectives.  We believe what makes our organization highly successful is the rich diversity our employees collectively bring to TASB with different backgrounds, skillsets, cultures and ethnicities, gender identities, interests, abilities, and work styles. And our passion for education and learning doesn’t end there. Our culture has always encouraged employees to grow and become their best selves both professionally and personally through a variety of innovative and collaborative development opportunities. You’re likely beginning to see why we’ve been regularly named by Austin Business Journal as a Top Ten Best Places to Work! 

TASB offers competitive pay, rich benefits (including retirement matching of 2:1 up to 5% after one year. This means that if you contribute 5% to the plan, TASB will contribute 10%), onsite daycare, onsite gym, wellness program, tuition reimbursement, remote work options, flexible schedules, and more. 

Every role at TASB thoughtfully complements our mission and the educational impact being made in communities across Texas. If you consider your work exceptional and want to help drive our mission forward, keep reading!

About You

Are you an experienced marketing professional who excels at strategy, project management, and client relationships? TASB is seeking a Senior Marketing Specialist to serve as a strategic partner to internal clients, leading integrated campaigns from concept to execution. In this role, you’ll manage accounts, coordinate projects across teams, and develop marketing strategies that deliver measurable impact and elevate our brands. This is an Austin-based hybrid role requiring the selected candidate to work at our headquarters in north Austin two days a week. 

A Typical Day 

• Serve as the primary marketing liaison for assigned internal clients, translating business objectives into strategic, multi-channel marketing plans.
• Develop and oversee campaigns, collaborating to execute across channels.
• Manage multiple projects simultaneously, tracking timelines, deliverables, and stakeholder communications.
• Draft, review, and refine marketing collateral, tailoring messaging to the audience.
• Monitor and analyze campaign performance, providing actionable recommendations.
• Provide guidance on brand standards and messaging consistency.
• Identify new marketing opportunities or channels to support program goals and expand reach.

If you’re still reading, we’d love to meet you!

How You’ll Make an Impact

• Lead marketing initiatives that drive measurable results for TASB programs.
• Enhance visibility and credibility for TASB programs.
• Leverage insights and analytics to optimize campaigns and marketing effectiveness.
• Foster collaboration across teams to ensure cohesive messaging and strategy.
• Champion innovative marketing approaches that expand reach and engagement.

Skills For Success

Education and Experience:

• Bachelor’s degree in communications, marketing, or related field.
• 7+ years of experience in marketing communications, preferably B2B.
• Expertise in brand management and multi-channel messaging. 

Knowledge, Skills, and Abilities: 

• Advanced knowledge of marketing principles, digital channels, and marketing technologies.
• Strong understanding of marketing KPIs and ability to translate data into actionable insights.
• Exceptional writing, messaging, and communication skills. 
• Ability to develop and present marketing strategies to internal stakeholders and executive leadership. 

The TASB Difference

• Enjoy competitive pay and rich benefit offerings.
• Be part of a collaborative environment where every contribution impacts Texas public schoolchildren. 
• Thrive in a culture that promotes bringing your whole self to work every day and emphasizes healthy boundaries and work-life balance.
• Learn and grow individually and together through frequent professional development, wellness seminars, and more. 
• Work alongside transparent leaders with an open and consistent feedback approach.
• Celebrate as a team with meaningful (and fun) events and tokens of appreciation throughout the year. 

Posting Notices

• The health and safety of our employees and members, is our top priority.  
• The Association is an equal opportunity employer and will not discriminate against an individual based on any of the following personal characteristics protected by law: race, color, national origin, religion, sex (including in relation to marital status, pregnancy, pay, sexual orientation or gender identity), age, disability, genetics or veteran status.
• This position does not qualify for visa sponsorship.
• Any job offer is contingent upon receipt of results of a satisfactory background check. 

#LI-Hybrid