Chief Marketing Officer chez SIEGEL GROUP NEVADA INC

Description

We are seeking a Chief Marketing Officer (CMO) to lead the marketing, sales, and creative vision across our hospitality, restaurant, and real estate brands spanning multifamily, hotel, and commercial properties. This is a hands-on executive role for a strategic, entrepreneurial leader who can think big, move fast, and inspire teams to bring our brands — located across multiple states — to life through impactful storytelling, guest experiences, and measurable growth.

Key Responsibilities

Strategic Leadership

• Develop and execute marketing and sales strategies that drive revenue growth, elevate brand awareness, and support national expansion across multiple brands and markets.
• Collaborate directly with ownership, the COO, and brand presidents to align marketing initiatives with company goals and financial performance.
• Lead go-to-market strategies for new restaurant openings, property launches, and brand introductions.
• Build scalable systems, creative processes, and standards for marketing, digital, and sales operations across The Siegel Group and Amazing Brands.
• Use market insights, customer data, and analytics to guide decision-making and identify new growth opportunities.

Creative Direction & Brand Development

• Serve as the creative force behind all brands—developing, shaping, and maintaining distinctive brand voices, storytelling, and visual identities.
• Oversee advertising, photography, video, digital content, and packaging to ensure on-brand, high-quality creative output.
• Collaborate with culinary and operations leaders on menu design, product presentation, and promotions that align with brand positioning.
• Manage internal and external creative resources, including agencies, designers, and media partners.

Sales & Growth Leadership

• Lead the sales strategy for catering, events, and local partnerships across all restaurant brands.
• Drive lead generation, loyalty, and community engagement initiatives to grow customer base and repeat business.
• Implement systems for performance tracking, local store marketing, and sales accountability.
• Partner with operations to ensure the guest experience reflects and reinforces marketing and sales objectives.

Marketing Campaigns & Execution

• Plan and execute integrated campaigns, promotions, and product launches that capture attention and deliver measurable ROI.
• Oversee media planning across digital, print, radio, TV, outdoor, and influencer partnerships.
• Create impactful seasonal and experiential marketing that connects emotionally with guests.
• Ensure consistent messaging and brand presentation across all touchpoints.

Digital, Social & Data Strategy

• Lead digital marketing initiatives including website strategy, SEO/SEM, social media, CRM, and email marketing.
• Build brand communities through engaging, authentic content and high-impact storytelling.
• Analyze campaign results to continuously improve performance and ROI.
• Identify and leverage new technologies and platforms to stay ahead of consumer trends.

Team Leadership & Culture

• Build, mentor, and inspire a talented team across marketing, creative, and sales disciplines.
• Foster a collaborative, entrepreneurial, and fast-moving culture that thrives on creativity, accountability, and results.
• Partner cross-functionally with Operations, Finance, Culinary, and HR to align brand vision and business goals.
• Represent The Siegel Group and Amazing Brands as a senior brand ambassador in community, media, and industry settings.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 10–15+ years of senior-level experience in marketing, sales, and brand management for multi-unit restaurant, hospitality, or hotel organizations.
• Proven track record of building and scaling brands across multiple markets.
• Deep experience in creative direction, campaign development, and multi-channel marketing.
• Strong background in sales leadership and revenue-driving marketing.
• Hands-on, entrepreneurial approach with exceptional communication and leadership skills.
• Comfortable operating in a dynamic, high-growth, owner-driven environment.

Compensation

• Competitive executive salary
• Annual performance-based bonus tied to company growth and marketing results
• Comprehensive benefits package
• Potential for long-term incentive or equity participation