Associate Director of Sales, Silver Dollar City Resort chez None

Summary of Essential Functions & Responsibilities

• Manage group market segments for the property as designated by the Director of Sales and Marketing.
• Design, standardize and implement sales operational processes and standards to ensure efficiency and consistency across all functions.
• Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
• Collaborate with marketing, operations, and leadership teams to align goals and optimize the guest experience.
• Participate in scheduled Sales and BEO Meetings and any other required meetings relevant to the role.
• Organize and/or attend scheduled sales department, executive committee, and related meetings.
• Direct and manage all group and catering/banquet sales activities to maximize revenue for the resort.
• Access, understand and accurately input information using Delphi.fdc.
• Professionally represent Silver Dollar City Resort by participating in community, client, and industry events at local, regional, and national levels. Some travel required.
• Recruit, lead, and develop a high-achieving sales team aligned with company goals and values.
• Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the resort.
• Ensure training programs are conducted regularly and Silver Dollar City Resort standards of performance are met. Provide guidance and individual counsel to support improvement.
• Train and recommend performance evaluations, resolve challenges, provide open communication and recommend discipline and/or termination when appropriate.
• Meet with Sales Managers individually on a weekly or bi-weekly basis to review revenue goals vs. actuals, activities entered into Delphi vs. goal and 30/60/90 action plan review to ensure all sales tactics and strategies are being implemented.
• Develop strategies to meet or exceed personal and team booking goals. Adjusts strategies as necessary.
• Ensure timely response to all RFP’s and other leads/inquiries. Prepare proposals and/or contracts advising prospective customers of resort room and/or meeting space availability and quoting rates. 
• Maintain current knowledge of competitors and competitive markets outside the area to best position Silver Dollar City Parks & Resorts and how to sell against them as a destination.
• Develop positive working relationships with key decision makers, meeting planners, and third parties for new and existing groups and acquire new groups by anticipating needs and acting promptly to answer questions and resolve issues.
• Develop and conduct persuasive verbal and digital sales presentations to prospective clients.
• Engage in site visits, off-site sales calls, trade shows and telephone solicitation.
• Accountable for prospecting goals and closing on assigned accounts/territory to positively impact resort revenues.
• Achieve aggressive weekly sales activity regimen and quota.
• Responsible for the direct booking and re-booking of group rooms for various clients. Maximize profitability and revenue of the resort by upselling in order to achieve sales goals.
• Review sales contracts as well as other key details e.g. room blocks, rooming lists, cut-off dates, deposit and payment schedules, banquet guarantees, attrition clauses, special concessions and confirm with clients.
• Gather group pick-up history.
• Lead pre-and post-convention meetings (as applicable) and communicate any changes to appropriate departments and people promptly.
• Ensure accuracy of final bill and coordinate final bill reviews with client.
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department, including but not limited to annual and monthly forecasts, lead management system, group booking pace report, STR reports, and sales meeting minutes.
• Develop and oversee the sales administration expense budget and ensure the team adheres to the budget and purchasing guidelines. Attend the Strategic Financial Review as scheduled.
• Assist in preparing annual business plan and execute the plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
• Assist the Revenue Manager and Finance in developing the group and catering revenue budget.
• Compile and enter group forecast, create group segmentation strategy, conduct weekly and monthly STR review, and lead sales department initiatives as needed.
• Coordinate ongoing research of the travel industry to detect market trends, economic factors, and related information for the development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
• Comply with attendance rules and be available to work assigned work schedules, including any required travel, overtime, evenings, weekends, and holidays.

Management reserves the right to change and/or add to these duties at any time.

Qualifications

• Advanced knowledge of principles and practices of sales and marketing in the hospitality industry.
• Minimum of 5 years in the hospitality industry.
• Minimum of 3 years of hospitality sales experience.
• Bachelor’s degree in a related field is a plus.
• Work background must reflect a successful track record of individual and team accomplishment and growth in hospitality sales.
• Must be proficient in Microsoft Word, Outlook, Excel and Power Point.
• Working, hands-on knowledge of PMS and POS Systems is preferred, particularly Opera (PMS), Delphi, Sales Pro or other group sales management systems.
• Expertise in delivering compelling sales presentations both in-person and virtually.
• Experience in maintaining strong client relationships via written and oral communication.
• Must successfully pass background and drug tests.
• Must possess strong organizational skills while being detail-oriented and maintaining a high level of accuracy.
• Must have cognitive aptitude for complex conceptual, strategic, and analytical thinking.
• Must be fluent in speaking, reading and writing English.

Physical Requirements

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Stand: Indoor and outdoor. Uneven terrain, inclines, tile, wood, carpet, asphalt and concrete.
• Walk: Up/down steps, uneven and sloped surfaces, including to and from assigned employee parking and employees assigned work areas.
• Sit
• Lift and/or move: Up to 40 lbs.
• Climb: Ascend and descend indoor and outdoor stairs, uneven and sloped surfaces [and be able to climb and descend on an employee shuttle bus].
• See: Near/far, peripheral vision and color vision.
• Repetitive Motion: Stoop, bend, kneel, reach and twist.
• Use fingers and hands to handle or feel and reach with hands and arms. Must have manual dexterity necessary to complete all job duties.
• Speak and hear clearly.
• Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all-terrain vehicles, as well as the ability to enter and exit vehicles multiple times daily.
• Able to obtain a Missouri State driver’s Class E license and auto insurance.

Benefits Offered

• Free Admission- Free admission to Silver Dollar City Attractions and discounted admissions to Herschend Enterprises’ attractions and resorts across the US for you and your dependents.
• Exclusive Admission Discounts- Complimentary tickets & discounts on season passes for loved ones.
• Food & Merchandise Discounts- Discounts on dining, drinks and merchandise across Silver Dollar City Attractions.
• 401(k) & Profit Sharing- The Profit Sharing and 401(k) Retirement Plan is available to hosts after they have been with the Company for 3 months (Monthly Plan Entry Dates).
• Health Insurance- Affordable health plan options (co-pay, HSA, FSA) available to all full-time seasonal and year-round employees.
• Mary's Well House- Employee health center provides employees with basic office visits, x-rays and lab work for co-pay, whether insured or not.
• Free Tuition– Earn your degree, debt-free. 100% free tuition starting day one of employment. Learn more at  https://herschend.guildeducation.com/partner.
• See all the benefits offered through Silver Dollar City at: https://www.silverdollarcity.com/Employment/Benefits.

Equal Opportunity Employer/ Disabled/ Veterans

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.