Senior PPC Manager chez Numan

The roleWe’re searching for a Senior PPC Manager to lead Paid Search strategy and performance across Google and Microsoft Ads. As part of Numan’s Marketing Centre of Excellence, you will be the go-to expert for all things PPC - ensuring campaigns efficiently reach high-intent audiences while driving scalable growth across every Numan condition.You will blend hands-on execution with strategic oversight, working closely with channel peers, Creative, and Data teams to develop full-funnel, insight-led campaigns that maximise ROI.

You’ll be:

Owning end-to-end PPC strategy across Google and Microsoft Ads.

Leading campaign build, optimisation, and budget management.

Implementing and refining value-based bidding strategies using Amplitude or first-party data.

Partnering with Product and Creative teams to ensure best-in-class ad copy, landing pages, and user journeys.

Running structured tests to improve conversion rates, quality scores, and overall efficiency.

Collaborating with Paid Social and SEO teams to share learnings and drive integrated growth.

We’re looking for someone who has:

Extensive experience managing PPC at scale across Google Ads and Microsoft Ads.

Expertise in Smart Bidding, RSAs, keyword strategy, and conversion tracking.

Strong analytical skills and comfort using data platforms such as Looker, GA4, or Amplitude.

Experience managing budgets and reporting performance to stakeholders.

Excellent copywriting, communication, and collaboration skills.

Knowledge of attribution models, Marketing Mix Modelling (MMM), and incrementality testing.

It’s a bonus if you have:

Experience linking first-party conversion data to ad platforms (e.g., CAPI).

Familiarity with healthcare, regulated markets, or subscription models.

Experience mentoring or managing other performance marketers.

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