senior manager, Marketing-Brand, Product, Integrated Communications chez Starbucks
Starbucks · Seattle, États-Unis d'Amérique · Onsite
- Senior
- Bureau à Seattle
Now Brewing – senior manager, Marketing-Brand, Product, Integrated Communications! #tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
As a Senior Marketing Manager at Starbucks, you will lead the development of integrated marketing campaigns and product strategies that drive demand, increase store traffic, and deepen customer love for the brand. You will play a pivotal role in shaping brand and product go-to-market strategies and plans that impact how millions of customers experience our brand across 17,000+ U.S. retail stores
In this highly visible role, you will act as the marketing lead and internal spokesperson for cross-functional teams, guiding initiatives from concept through execution. You will define clear business and consumer objectives rooted in deep customer insights, and guide partners across the organization to bring new products and campaigns to life. This is an exciting opportunity for an experienced passionate, strategic, and innovative marketer to make a lasting impact on one of the world’s most beloved brands.
Campaign and Program Leadership
· Own the strategic and operational planning for product launches and brand moments, ensuring alignment across Marketing, Brand Engagement, Menu, Operations, and Communications.
· Author consumer-obsessed briefs that inspire cross-functional teams and guide strategy with clarity and purpose.
· Optimize go-to-market strategies to drive traffic, increase trial, and build long-term brand equity.
· Define and validate business cases for key marketing and product initiatives, balancing customer needs with brand strategy and financial impact.
Cross-Functional Influence & Collaboration
· Lead cross-functional teams and workstreams with agility, clarity, and purpose, driving alignment and accountability across diverse teams on behalf of the organization.
· Serve as the connective tissue across functions, championing the customer experience and ensuring seamless execution across touchpoints.
· Champion marketing recommendations, and business cases to senior leadership, influencing prioritization and investment decisions.
Strategic Thinking & Business Impact
· Lead brand and business strategy, building and executing plans that drive business growth and brand differentiation.
· Translate complex data and emerging trends into actionable strategies that deliver measurable business outcomes.
· Continuously evaluate performance of innovation and marketing initiatives, identifying opportunities for optimization and scale.
· Foster a test-and-learn mindset, encouraging experimentation and iteration to unlock growth. Lead customer learning initiatives to inform strategy direction.
Team Development & Culture Building
· Mentor and develop team members, fostering a culture of curiosity, collaboration, and accountability.
· Model leadership behaviors grounded in Starbucks Mission and Values, promoting integrity, respect, and excellence.
· Intentionally lead your personal and professional growth journey while supporting others.
· Contribute to a high-performing, inclusive team environment that celebrates innovation and shared success.
%3Cp class=%22MsoNormal%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Ci style=%22mso-bidi-font-style:normal;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3EWe’d%26nbsp;love%26nbsp;to hear from people with:%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/i%3E%3C/span%3E%3C/p%3E%3Cul type=%22disc%22%3E%3Cli class=%22MsoNormal%22 style=%22line-height:16.5pt;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E%3Cstrong%3E5+ years of progressive experience in marketing, product, or brand management, with a proven track record of delivering impactful results.%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/span%3E%3C/span%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22line-height:16.5pt;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E%3Cstrong%3EStrong strategic thinking, analytical, and storytelling skills, with the ability to synthesize complex information into compelling narratives.%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/span%3E%3C/span%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22line-height:16.5pt;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E%3Cstrong%3EProven ability to lead cross-functional projects in dynamic environments, managing multiple priorities and stakeholders.%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/span%3E%3C/span%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22line-height:16.5pt;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E%3Cstrong%3EExcellent communication and presentation skills, including executive-level storytelling and influence.%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/span%3E%3C/span%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22line-height:16.5pt;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E%3Cstrong%3EExperience with media strategy, agency management, and budget oversight.%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/span%3E%3C/span%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22line-height:16.5pt;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E%3Cstrong%3EAbility to navigate ambiguity and prioritize competing demands in a fast-paced environment.%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/span%3E%3C/span%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22line-height:16.5pt;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E%3Cstrong%3EPassion for customer-centric innovation and brand building, with a deep understanding of consumer behavior and market trends.%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/span%3E%3C/span%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22line-height:16.5pt;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E%3Cstrong%3EBachelor’s degree or equivalent experience; MBA strongly preferred.%3C/strong%3E%3C/span%3E%3Cspan style=%22font-weight:normal;mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E%3Cstrong%3E%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/span%3E%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp class=%22MsoNormal%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3EAs a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.%3C/span%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-spacerun:yes;%22%3E%26nbsp; %3C/span%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3EAdditionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities.%3C/span%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-spacerun:yes;%22%3E%26nbsp; %3C/span%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3EYou will also have access to backup care and DACA reimbursement.%3C/span%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-spacerun:yes;%22%3E%26nbsp;%26nbsp; %3C/span%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3EStarbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to %3C/span%3E%3C/span%3E%3Ca href=%22file:///C:/Users/rofunk/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/EHRXPAYM/starbucksbenefits.com%22%3E%3Cspan style=%22color:windowtext;font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;text-decoration:none;text-underline:none;%22%3Estarbucksbenefits.com%3C/span%3E%3C/span%3E%3C/a%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E.%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/span%3E%3C/p%3E%3Cp class=%22MsoNormal%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3EThe actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. %26nbsp;At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.%3C/span%3E%3C/span%3E%3Cspan style=%22color:red;font-family:%26quot;Calibri%26quot;,sans-serif;font-size:9.0pt;%22%3E%3Ci%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/i%3E%3C/span%3E%3C/p%3E%3Cp class=%22MsoNormal%22%3E%3Cspan style=%22color:red;font-family:%26quot;Calibri%26quot;,sans-serif;font-size:9.0pt;%22%3E%3Ci%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-font-family:Arial;mso-bidi-theme-font:minor-bidi;mso-hansi-theme-font:minor-latin;%22%3E%3Co:p%3E%26nbsp;%3C/o:p%3E%3C/span%3E%3C/i%3E%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ansi-language:EN-US;mso-ascii-theme-font:minor-latin;mso-bidi-font-family:Arial;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-bidi;mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-fareast-language:EN-US;mso-hansi-theme-font:minor-latin;%22%3E%3Cstrong%3EWe believe we do our best work when we%27re together, which is why we%27re onsite four days a week.%3C/strong%3E%3C/span%3E%3C/span%3E%3C/p%3E%3Cp class=%22MsoNormal%22 style=%22line-height:16.5pt;margin-bottom:7.5pt;%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:11.0pt;%22%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E%3Cstrong%3EJoin us and inspire with every cup. Apply today!%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/span%3E%3C/span%3E%3C/p%3E%3Cp style=%22background-color:white;%22%3E%3Cspan style=%22color:black;font-family:%26quot;Calibri%26quot;,sans-serif;font-size:9.0pt;%22%3E%3Ci%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-color-alt:windowtext;mso-hansi-theme-font:minor-latin;%22%3EStarbucks Coffee Company is an equal opportunity employer. All qualified applicants%26nbsp;will receive consideration%26nbsp;for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or%26nbsp;protected%26nbsp;veteran status,%26nbsp;or any other characteristic protected by law.%3C/span%3E%3C/i%3E%3C/span%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:9.0pt;%22%3E%3Ci%3E%3Cspan style=%22mso-ascii-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/i%3E%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:9.0pt;%22%3E%3Ci%3E%3Cspan style=%22mso-ansi-language:EN-US;mso-ascii-theme-font:minor-latin;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-latin;mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-fareast-language:EN-US;mso-hansi-theme-font:minor-latin;%22%3EQualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.%3C/span%3E%3C/i%3E%3C/span%3E%3Cbr%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:9.0pt;%22%3E%3Ci%3E%3Cspan style=%22mso-ansi-language:EN-US;mso-ascii-theme-font:minor-latin;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-latin;mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-fareast-language:EN-US;mso-hansi-theme-font:minor-latin;%22%3E%26nbsp;%3C/span%3E%3C/i%3E%3C/span%3E%3Cbr%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:9.0pt;%22%3E%3Ci%3E%3Cspan style=%22mso-ansi-language:EN-US;mso-ascii-theme-font:minor-latin;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-latin;mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-fareast-language:EN-US;mso-hansi-theme-font:minor-latin;%22%3EStarbucks Coffee Company is committed to offering reasonable%26nbsp;accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at%26nbsp;%3C/span%3E%3C/i%3E%3C/span%3E%3Ca href=%22mailto:[email protected]%22%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:9.0pt;%22%3E%3Ci%3E%3Cspan style=%22mso-ansi-language:EN-US;mso-ascii-theme-font:minor-latin;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-latin;mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-fareast-language:EN-US;mso-hansi-theme-font:minor-latin;%22%[email protected]%3C/span%3E%3C/i%3E%3C/span%3E%3C/a%3E%3Cspan style=%22font-family:%26quot;Calibri%26quot;,sans-serif;font-size:9.0pt;%22%3E%3Ci%3E%3Cspan style=%22mso-ansi-language:EN-US;mso-ascii-theme-font:minor-latin;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-latin;mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-fareast-language:EN-US;mso-hansi-theme-font:minor-latin;%22%3E or 1(888) 611-2258.%3C/span%3E%3C/i%3E%3C/span%3E%3C/p%3E%3Cp style=%22font-family:Arial;%22%3E%26nbsp;%3C/p%3E Postuler maintenant