Senior Manager, HCP Marketing Strategy, Type 1 Diabetes (Hybrid) chez Insulet
Insulet · Acton, États-Unis d'Amérique · Hybrid
- Senior
- Bureau à Acton
Position Overview:
Insulet Corporation is one of the fastest growing medical device companies, thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes.
The Senior Manager, HCP Marketing Strategy, Type 1 Diabetes (T1D) is responsible for developing the US strategy and specific plans to drive confidence and willingness to prescribe with endocrinologists, pediatric endocrinologists, and other HCPs serving patients with T1D. This individual plays a pivotal role as we capitalize on our market leadership to drive category penetration in T1D and develop the market for broader HCP adoption and practice utilization.
Responsibilities:
Partner with product marketing to define the messaging hierarchy and lead the overall HCP marketing plan to drive strategic objectives for T1D
Lead launch planning for US HCP marketing, optimizing plans for US HCP segments and across marketing and education touchpoints
Establish and pull-through competitive strategies and tactics across HCP marketing channels
Drive in-market initiatives, including new messaging, evidence dissemination, and other T1D market development efforts
Lead Insulet’s strategy to deepen relationships with endocrinology, pediatric endocrinology, and certified diabetes educator specialties, including KOL engagements, advisory boards, advocacy and society engagement, and specialty-specific promotional and educational tactics
Set KPIs to measure the impact of downstream HCP marketing initiatives in driving T1D HCP adoption and practice utilization, in partnership with commercial and data analytics partners
Lead HCP marketing collaboration with our CGM partners, including co-promotion and joint education sessions
Education and Experience:
Minimum Qualifications
Bachelor’s degree (Preferred field of study in Business or Marketing)
5 years of experience between upstream and downstream marketing in the healthcare industry (medical device, digital health, pharmaceuticals, or related)
Experience delivering HCP marketing plans in collaboration with product and brand strategy teams
Experience with HCP engagement, advisory boards, and society/advocacy partnership
Preferred
- MBA
Skills & Competencies:
Ability to influence without authority and develop strong cross-functional relationships
Agility and a demonstrated sense of ownership to deliver on results in a fast-paced environment
Proven track record leading product launches and lifecycle marketing initiatives
Strong analytic skills and the ability to translate complex data into actionable insights for senior leadership and cross-functional audiences
Experience in the diabetes industry or within chronic disease management is not required, but preferred
NOTE: This position is eligible for hybrid working arrangements (requires on-site work from an Insulet office). #LI-Hybrid
Additional Information:
Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $132,975.00 - $199,462.50 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: • Medical, dental, and vision insurance • 401(k) with company match • Paid time off (PTO) • And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education.Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
