Direct-to-Consumer Growth and Optimization Manager chez Hair Club

ABOUT THE ROLE

The Manager, Direct-to-Consumer (“DTC”) Growth and Optimization will be responsible for serving as the operational engine of our client acquisition strategy and for identifying, testing, and scaling new revenue-driving channels while optimizing current ones to achieve ambitious Return on Ad Spend (“ROAS”) and Lifetime Value (“LTV”) targets.

YOUR GOAL

• Increase qualified lead volume across digital channels while maintaining or reducing Customer Acquisition Cost (“CAC”)
• Test and scale 2 to 3 new acquisition channels per quarter to drive incremental growth
• Improve funnel conversion rates through continuous A/B and conversion rate optimization (“CRO”) testing
• Maintain strong return on Ad Spend (“ROAS”), improve lifetime values (“LTV”) and ensure accuracy across attribution and performance reporting

YOUR KEY RESPONSIBILITIES

• Lead end-to-end demand generation and optimize existing channels to drive qualified traffic, conversions and efficient CAC.
• Identify, test and scale new marketing channels while improving funnel performance through A/B and CRO testing
• Manage performance analysis and attribution by managing ROAS and LTV, ensuring accurate measurement and reporting and providing actionable insights to optimize marketing results
• Direct external agencies and vendors, ensuring performance, service level agreement (“SLA”) compliance and seamless integration of new marketing technologies to enhance testing and measurement accuracy
• Perform other reasonable duties as required to assist the department and the company in achieving its goals and objectives

YOUR QUALIFICATIONS

• Minimum ten (10) to twelve (12) years of experience managing high-volume digital acquisition campaigns, with a focus on DTC/e-commerce growth
• Proven success scaling multiple digital channels and improving ROAS and LTV
• Expert in digital media platforms (Meta Ads Manager, Google Ads), analytics and full-funnel attribution
• Experienced in launching new acquisition channels and managing A/B testing roadmaps
• Demonstrated blend of analytical rigor, creative testing expertise and mastery of the full digital marketing ecosystem

YOUR SKILLS

• Strong analytical skills, translating data into strategic and operational decisions
• Analytical thinker with the ability to interpret metrics and performance data in digital acquisition channels (Paid Social, Search, Display, Affiliates)
• Ability to provide actionable insights and recommendations to senior leadership
• Adaptability to shifting priorities and fast-paced timelines
• Results-oriented with integrity and accountability
• Proficiency with Microsoft Office Suite (or equivalent tools)

YOUR KEY BENEFITS

• Transforming the lives of thousands of men, women, and children
• Vibrant culture where every team member is valued and empowered to thrive
• Paid vacation days, holiday days, and personal days
• Comprehensive health benefits (medical, dental, life insurance, and more)
• 401(k) plan with a company match to prepare for retirement
• Corporate marketing to support you with leads and sales
• Tuition reimbursement
• Company-paid training
• Hybrid work schedule