Datamax Software Group Inc. - Sr. Manager, Growth Marketing chez Datamax Software Group Inc.

RFgen is looking for a Senior Manager, Growth Marketing, to design, build, and scale our growth marketing engine from the ground up. This is a high-impact role for a hands-on marketing leader who will drive full-funnel campaign strategy, from awareness to customer engagement, while building the processes, measurement frameworks, and infrastructure that power sustainable growth. 

This person will own campaign strategy and execution across awareness, prospect, and customer campaigns, as well as lead logistics and promotion for all virtual and field events. The ideal candidate thrives in a build-and-optimize environment and has deep experience in B2B marketing, campaign operations, and performance measurement. Experience in supply chain technology or software industries is highly preferred. 

Key Responsibilities 

Campaign Strategy & Execution 

• Develop and execute integrated growth campaigns across the entire funnel using a mix of email, web, social, and paid lead programs. 
• Build and optimize campaign operations, including workflows, automation, and reporting infrastructure, to improve marketing efficiency and scalability. 
• Define and implement measurement frameworks that tie marketing programs directly to pipeline and revenue outcomes. 
• Partner with Sales, Marketing, and Customer Success to ensure alignment on targeting, messaging, and campaign objectives. 
• Own nurture programs and lead scoring models to improve conversion and accelerate funnel velocity. 

Event Marketing 

• Plan, promote, and execute a range of virtual and field events, including webinars, trade shows, and regional customer events. 
• Manage all event logistics, vendor coordination, and post-event lead capture and follow-up processes. 
• Integrate event activities into broader campaign strategies to ensure cohesive customer experiences and measurable ROI. 

Team Leadership & Collaboration 

• Manage and mentor one direct report, fostering a data-driven and collaborative culture. 
• Work cross-functionally to develop campaign assets and ensure cohesive execution. 
• Partner closely with Sales to ensure alignment on marketing-sourced pipeline quality, shared marketing/sales campaigns, and metrics visibility 

•  7+ years of experience in B2B growth, demand generation, or integrated marketing, ideally in supply chain, logistics, or software/SaaS industries. 
• Proven success building and scaling marketing operations, automation, and measurement frameworks from the ground up. 
• Deep expertise in campaign strategy, nurture programs, lead scoring, and paid lead programs. 
• Strong analytical mindset and proficiency with marketing and CRM platforms (e.g., HubSpot, Marketo, Salesforce, Pardot). 
• Demonstrated ability to manage complex projects with multiple stakeholders and deadlines. 
• Exceptional communication and leadership skills. 
• Bachelor's degree in marketing, communications, or related field.