SPECIALIST ORGANIC SOCIAL chez Ashley

Ashley, the #1 Mattress and Furniture retailer in North America, has an immediate opening for a Specialist, Organic Social. The Specialist, Organic Social executes strategic organic social media initiatives to elevate Ashley's brand presence and optimize content performance that maximizes brand engagement, community growth, and cultural relevance. This role combines content strategy with tactical expertise, managing social campaigns across multiple platforms that position Ashley as a culturally resonant and aspirational brand while creating authentic community connections through an elevated organic social presence.

OUR COMPANY OFFERS GREAT BENEFITS, INCLUDING:  

• Generous Paid Time Off (PTO)
• Opportunity for advancement
• Medical, Dental, Vision, & Retirement Benefits
• 401k Plan
• Employee Purchase Discounts of 30% or more

KEY JOB RESPONSIBILITIES:

• Develop and implement elevated content strategies for Instagram, TikTok, Facebook, Pinterest, and emerging platforms that showcase Ashley as a design-forward, culturally relevant brand.
• Lead day-to-day content workflows and publishing schedules that consistently position Ashley as an aspirational brand.
• Execute content calendar management that ensures cohesive brand elevation and messaging across all organic touchpoints.
• Provide social media expertise that elevates broader marketing campaigns and brand Build and nurture authentic community relationships that elevate brand perception through strategic engagement, responding to comments, messages, and user-generated content.
• Execute community engagement strategies that position Ashley as a trusted style authority and lifestyle brand while fostering deeper customer relationships.
• Monitor social conversations and brand mentions, identifying opportunities for brand elevation through organic engagement and thought leadership.
• Lead elevated content strategy development that positions Ashley as a brand with aspirational messaging and design-forward creative approaches.
• Analyze content performance trends to identify brand elevation opportunities and provide data-driven recommendations for optimization.
• Develop content amplification strategies that maximize organic reach while maintaining elevated brand standards.
• Stay current on platform updates and emerging social media trends to maintain Ashley's elevated position and competitive advantage.
• Execute testing of new content formats and features that elevate brand presentation and optimize premium brand performance.
• Identify and implement trending topics and cultural moments that align with Ashley's brand voice and positioning.
• Drive innovation in content approaches that differentiate Ashley from competitors.
• Conduct analysis of organic social performance metrics that demonstrate brand elevation impact and growth
• Partner with Creative, Brand Marketing, PR, and Influencer teams to ensure organic social strategies elevate Ashley's brand across all touchpoints.
• Present findings and recommendations that demonstrate social media's contribution to brand elevation, growth and engagement goals.
• All other duties as assigned.

KNOWLEDGE/SKILLS/ABILITIES:  

• 1-2 years in social media marketing with demonstrated expertise in brand building.
• Advanced experience with social media management platforms, analytics tools, and elevated content creation software.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Experience in retail, lifestyle, luxury, or premium consumer brands with understanding of brand elevation and cultural positioning.
• Strong leadership and collaboration skills with ability to drive brand initiatives across cross-functional teams.

Ashley is an Equal Opportunity Employer. Ashley does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, national origin, veteran status or any other basis covered by appropriate law.