MANAGER, INFLUENCER & UGC CREATORS chez Ashley

Ashley, the #1 Mattress and Furniture retailer in North America, has an immediate opening for a Manager of Influencer & UGC Creators. The Manager of Influencer & UGC Creators leads the development and execution of Ashley's influencer partnerships and comprehensive UGC strategy, managing influencer relationships, organic customer-generated content campaigns, and a network of dedicated UGC creators. This role focuses on creating scalable content programs through both influencer collaborations and UGC initiatives that drive authentic brand advocacy, social amplification, and community engagement while maintaining cost-effective content production that supports Ashley's broader marketing initiatives and cultural relevance goals.

OUR COMPANY OFFERS GREAT BENEFITS, INCLUDING:  

• Generous Paid Time Off (PTO)
• Opportunity for advancement
• Medical, Dental, Vision, & Retirement Benefits
• 401k Plan
• Employee Purchase Discounts of 30% or more

KEY JOB RESPONSIBILITIES:

• Manage mid-tier influencer partnerships and campaigns, serving as primary point of contact for assigned influencer relationships.
• Execute influencer campaigns from briefing through content delivery, ensuring all timelines, deliverables, and brand requirements are met.
• Coordinate campaign logistics including product sampling, content briefs, timeline management, and deliverable tracking.
• Build and nurture ongoing relationships with influencers to foster positive partnership experiences and long-term collaboration opportunities.
• Support contract coordination, rate negotiation, and campaign setup in partnership with senior team members.
• Track influencer campaign performance and provide insights for optimization and strategic planning.
• Develop and execute comprehensive UGC strategies that align with Ashley's brand objectives and drive measurable engagement across all social platforms.
• Design customer-facing UGC campaigns that encourage authentic content creation showcasing Ashley products and brand experiences.
• Create campaign frameworks, content themes, and engagement tactics that motivate customer participation and organic brand advocacy.
• Develop seasonal and product-specific UGC initiatives that support broader marketing campaigns and product launches.
• Establish content guidelines and brand standards that maintain authenticity while ensuring quality and brand alignment to Ashley’s brand pillar of style.
• Build, recruit, and manage a diverse network of dedicated UGC creators who specialize in producing authentic, native-style content for Ashley.
• Identify and vet UGC creators across different demographics, aesthetics, and content styles to ensure broad representation and appeal.
• Develop creator briefs, content requirements, and brand guidelines specifically tailored for UGC-style content production.
• Negotiate rates, manage contracts, and establish ongoing relationships with UGC creators to ensure scalable, budget-efficient content creation.
• Coordinate content production schedules, deliverables, and approval processes to maintain consistent content flow.
• Curate high-quality content from influencer partnerships, customer campaigns, and creator networks for use across Ashley's owned social channels and marketing campaigns.
• Develop content approval workflows in partnership with creative that balance quality standards with authentic, unpolished aesthetic requirements.
• Create systems for organizing, tagging, and cataloging influencer and UGC assets for easy access and reuse across marketing touchpoints.
• Coordinate with Social Media and Creative teams to integrate influencer and UGC content into broader content calendars and campaign strategies
• Refine legal frameworks and permissions for influencer and UGC content usage across all marketing channels and platforms.
• Execute engagement strategies that encourage ongoing customer participation in brand initiatives and conversations.
• Develop incentive programs, contests, and community challenges that drive content creation and social amplification.
• Monitor and respond to customer-generated content to foster community connection and encourage continued participation.
• Identify and nurture potential brand advocates within the customer community for long-term partnership opportunities.
• Create recognition programs that celebrate and reward top-performing customer content creators and reward top-performing influencers and customer content creators.
• Track and analyze influencer and UGC campaign performance against established KPIs including content volume, engagement, reach, and conversion metrics.
• Develop reporting frameworks that demonstrate influencer and UGC impact on brand awareness, social media performance, and creative usage.
• Monitor creator performance and content effectiveness to optimize network composition and campaign strategies.
• Provide insights and recommendations for continuous program improvement and budget optimization.
• Analyze competitor influencer and UGC strategies and industry trends to identify opportunities for innovation and differentiation.
• Manage influencer and UGC program budgets, including creator payments, campaign incentives, and platform costs.
• Develop cost-effective strategies for content production that maximize volume while maintaining quality standards.
• Track spending against performance metrics to ensure efficient budget allocation and strong ROI.
• Establish operational processes for creator onboarding, content approval, and payment management.
• Maintain organized databases of creator information, contract terms, and performance history.
• All other duties as assigned. 

KNOWLEDGE/SKILLS/ABILITIES: 

• 5+ years in social media marketing, content marketing, community management, or digital marketing.
• 2+ years managing influencer programs, UGC campaigns, creator networks, or content production workflows.
• Proven experience developing and executing influencer and UGC campaigns across multiple social media platforms.
• Strong understanding of social media trends, content creation, and community engagement best practices.
• Experience with content management systems, social media management tools, and creator management platforms.

Ashley is an Equal Opportunity Employer. Ashley does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, national origin, veteran status or any other basis covered by appropriate law.