Account Planner, Revenue Strategy & Activation chez BDG

The Account Planner plays a vital role in both pre-sale ideation and post-sale execution, developing compelling and customized plans while ensuring seamless execution of display, turnkey social, and site-centric campaigns. This role is responsible for building media and client-supplied content distribution strategies that align with client KPIs, enhancing the client experience and driving campaign success.

Responsibilities

Develop display media only campaigns and branded content distribution strategies for RFPs within a $250K budget, aligning with brand goals and performance objectives while ensuring BDG’s profit margin.

Build strategic and tactical media plans in BDG or client templates, leveraging BDG’s inventory, audience insights, and platform capabilities to drive performance. 

Assist in COGS calculations for proposals, ensuring profitability at various budget levels.

Enter plans into the OMS and QA media plans for accuracy before submission.

Once the campaign is sold, serve as a point of contact for the client providing a high level of client service.

Work closely with Ad Ops, Branded Content, and Distribution teams to activate campaign elements. 

Monitor campaign pacing and performance, identifying optimization opportunities to maximize delivery and client success. 

Assist in client reporting and post-campaign insights, gathering data to inform renewal and upsell opportunities.

Track and document best practices, learnings, and case studies to improve future proposal strategies.

Skills

1-3 years experience

Digital media planning or buyer experience and has developed or executed brand campaigns

Data analytics and performance driven insight

Campaign and project management

Time management, organization, detail oriented mindset is key

The ideal candidate has the ability to work well under BDG Revenue goals and client needs

Proficiency in MS Office and Google Suite experience with tools such as: Google Ad Manager, Monday.com, Prisma Mediaocean, and an OMS (Operative One or Boostr).

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