Associate Manager, Advertising and Online Giving chez The New York Public Library
The New York Public Library · New York, États-Unis d'Amérique · Onsite
- Professional
- Bureau à New York
Overview
Under the supervision of the Director of Online Giving and the Manager of Online Giving, the Associate Manager, Advertising and Online Giving will handle all aspects of digital production related to the Online Giving program. They will work closely with Development, Communications, Creative Services, and Digital colleagues across NYPL.
We are looking for someone we can count on to:
Under the supervision of the Director of Online Giving and the Manager of Online Giving, the Associate Manager, Advertising and Online Giving will handle all aspects of digital production related to the Online Giving program. They will work closely with Development, Communications, Creative Services, and Digital colleagues across NYPL.
We are looking for someone we can count on to:
Own:
- Managing, alongside the Manager of Online Giving, a monthly online ad calendar
- Managing production of online ads in partnership with our ad vendor
- Producing fundraising emails
- Producing and testing donation forms and pages
- Implementing A/B tests
Teach:
- A/B testing and advertising best practices
Learn:
- And stay up-to-date on industry trends and best practices
- And identify new approaches and technology that can strengthen the program
- And ensure approved changes are delivered in a timely and effective manner
Improve:
- The program on an ongoing basis by offering technical expertise related to online fundraising
Some expectations for this role are that within:
1 month, this person will:
- Produce and proof fundraising emails in Salesforce Marketing Cloud
- Produce digital advertising across platforms and track ad spends
- Become familiar with the online fundraising calendar and campaigns
3 months, this person will:
- Implement A/B tests
- Assist with reporting needs
- Troubleshoot technical issues across platforms in collaboration with Development’s digital agency
6 months and beyond, this person will:
- Help ensure that digital platforms—such as Google Analytics, Salesforce Marketing Cloud, Luminate Online, etc.—are properly configured to track KPIs
- Brainstorm and track testing across digital platforms
Responsibilities
- Produces and proofs fundraising emails in Salesforce Marketing Cloud
- Produces and tests donation forms and pages
- Produces digital ads across platforms and tracks ad spends in partnership with a vendor
- Handles setup of automated emails in Salesforce Marketing Cloud
- Codes and tests HTML emails across browsers, platforms, and devices
- Manages email and ad target segmentation
- Implements A/B tests and reporting out on results
- Ensures that pages, forms, and emails are properly tested and coded
- Performs other related duties as required
Required Education, Experience & Skills
Required Education & Certifications
Bachelor’s degree or an equivalent combination of education and experience
Required Experience
- 2+ years relevant experience
- Experience using content management systems and constituent relationship management software and solid understanding of audience segmentation and data integration
- Familiarity with digital marketing campaigns
Required Skills
- Ability to solve problems, meet tight deadlines, multi-task, and manage resources effectively and in a detail-oriented manner
- Ability to multi-task projects and deadlines
- Expertise in HTML and CSS
- Knowledge of Salesforce Marketing Cloud and/or Luminate Online
- Knowledge of Google Analytics, Drupal, Raiser’s Edge, and/or Photoshop
- Familiarity with UX and UI design
Managerial/Supervisory Responsibilities
N/A
More...
Core Values
All team members are expected and encouraged to embody the NYPL Core Values:
All team members are expected and encouraged to embody the NYPL Core Values:
- Be Helpful to patrons and colleagues
- Be Resourceful in solving problems
- Be Curious in all aspects of your work
- Be Welcoming and Inclusive
Work Environment
- Office setting, on a hybrid schedule
Physical Duties
- Sitting and use of computers
Pre-Placement Physical Required?
No
Union/Non Union
Non-Union
FLSA Status
Exempt
Schedule
No
Union/Non Union
Non-Union
FLSA Status
Exempt
Schedule
- Monday to Friday - 9 am - 5 pm
- Must be able to work on Christmas Eve and New Years Eve
- Must be able to support development Team Galas and Membership events
This job description represents the types and levels of responsibilities that will be required of the position and shall not be construed as a declaration of all of the specific duties and responsibilities for the role. Job duties may change if Library priorities change. Employees may be directed to perform job-related tasks other than those specifically presented in this description as needed.
The New York Public Library Salary Statement
The New York Public Library Salary Statement
At the Library, we believe that pay transparency and pay equity are important to ensuring we source the best candidates and keep the best employees. When making a determination as to the appropriate salary for a candidate, we consider a variety of factors such, including, but not limited to, the position requirements, the skills, prior experience, and educational background required or preferred for the job, the scope and impact of the role within the organization, internal peer equity, and the candidate's specific training, experience, education level, and skills. No single factor is conclusive; the Library reserves the right to consider any and all relevant factors and make a decision consistent with its policies.
Union Salaries are determined by collective bargaining agreement(s).
