Digital Media Manager (Paid Media) chez Pfg

Come join Pattison Food Group Ltd., a Jim Pattison business, and Canada’s largest Western-based provider of food and health products.

Pattison Food Group Ltd. is a certified Great Place to Work® and consists of Save-On-Foods and other well-known grocery banners. With nearly 300 retail locations, we proudly employ more than 30,000 team members.

We have an exciting opportunity for a full-time Digital Media Manager (Paid Media) to join our Marketing team in Langley, BC.  

Reporting to the Director, Digital, you will be responsible for establishing and growing in-house paid media capabilities at Pattison Food Group. In this role, you will bridge hands-on execution with strategic leadership - optimizing campaigns while also guiding how we engage with agencies, measure performance, and scale internal expertise.

You will manage end-to-end paid media operations while advising leadership on strategy, analytics, and opportunities to bring key functions in-house. You will collaborate closely with Brand Marketing, Insights, Technology, and external partners to ensure our media investments deliver measurable business impact.

You will be responsible for:

• Leading paid media execution, including setup, QA, launch, optimization, and reporting of campaigns across DV360, Google Ads, and Meta.

• Translating business and brand objectives into paid media strategies, providing clear recommendations to leadership.

• Managing agency partners to ensure external execution aligns with company priorities.

• Conducting regular audits of SEM, programmatic, and paid social activity to identify gaps, risks, and opportunities.

• Applying brand safety measures and ensuring campaigns meet compliance and quality standards.

• Developing and maintaining measurement frameworks for attribution, tracking, and conversion.

• Reconciling performance data across platforms (e.g., GA vs. CM360) and providing guidance on attribution model selection.

• Partnering cross-functionally with Brand Marketing, Insights, Technology, and Digital teams to align media execution with business objectives.

• Defining a roadmap for scaling in-house expertise, with potential to grow and manage a future team.

You have:

• 5+ years in digital paid media, ideally with both agency and client-side exposure.

• Hands-on expertise with DV360, Google Ads, Meta.

• Strong knowledge of GTM, attribution, conversion tracking, and SEM best practices.

• Proficiency in Excel (pivot tables, reporting).

• Experience managing comprehensive media budgets.

• Proven success working with or managing agencies.

You are:

• Self-aware, empathetic and possess a high level of Emotional Intelligence (EQ).

• Analytical, collaborative, and solutions-focused.

• A strong communicator, able to simplify technical concepts for senior leaders.

• Comfortable challenging constructively while maintaining strong relationships.

• Growth-minded, eager to build new capabilities and scale an internal function.

What we offer:

In addition to a highly competitive salary, we offer a great range of benefits, a company pension plan, free parking, exclusive team member offers, and opportunities for development and career progression.

If you’re looking to join a team that puts people first, you’re in the right place. Apply online today!

IND6

Compensation Details:

The compensation offered for this position will take into consideration location, education, skills, experience and other factors.