- Professional
- Bureau à Coventry
We are looking to recruit a Email Marketing Executive to join our Digital team based in Coventry.
What’s the opportunity?
The Email Marketing Executive is responsible for managing end-to-end campaign delivery of promotional, content and transactional journeys. You’ll be leveraging our enterprise-level marketing and automation platform, MAPP, to implement and improve Omnichannel experiences through continuous analysis and optimisation
This is a hands-on role for someone who is experienced in data-driven marketing, loves testing and improving customer journeys, and has a creative eye for delivering engaging, on-brand content that drives measurable results. It is a pivotal and cross-functional role working with teams around the business to help solve problems and improve our relationship with customers through direct communication channels.
What does the role involve?
- Plan, build, and deploy targeted email and CRM campaigns using MAPP
- Manage complex customer journeys and automation workflows, ensuring timely and relevant communications
- Collaborate with creative, digital, and analytics teams to ensure consistent and personalised customer experiences
- Conduct regular performance analysis and produce insightful reporting on engagement, conversion, and ROI
- Implement A/B testing and continuous optimisation initiatives to improve campaign outcomes
- Use customer and behavioural data to enhance segmentation, lifecycle marketing, and retention strategies
- Support the development of new CRM initiatives that drive conversion, NPS and long-term value through loyalty
Who are we looking for?
- Proven experience in email marketing or CRM campaign management
- Hands-on experience using MAPP or another marketing automation platform (e.g. Salesforce, Adobe, Braze, Emarsys)
- Strong understanding of CRM data structures, segmentation, and omnichannel journeys
- Confident analysing data and reporting on campaign performance
- Excellent attention to detail and organisational skills
- Ability to manage multiple projects and deadlines
- Creative thinker with a test-and-learn mindset
- Experience with ecommerce or retail marketing
- Understanding of customer lifecycle strategies
- Basic HTML/CSS skills for email editing
- Familiarity with Google Analytics, Power BI, or similar analytics tools
What’s in it for you?
- 33 days holidays including bank holidays
- Employee benefits platform – access to 100s of high street discounts and more – holiday discounts, gym discounts, cinema discounts, e-vouchers, cashback and more!
- Colleague Discount
- Career progression
- Enhanced Maternity, Paternity and Adoption Leave
- Access to our dedicated Employee Assistance Programme – to give you free access to advice and information on a range of topics
- Virtual GP – Access to a GP service 24/7
- Salary finance scheme
- Pension Scheme
- Death in Service
- Life assurance
