- Professional
- Bureau à Engelberg
- Under the supervision of the Director of Sales & Marketing create the hotel media and marketing plan.
- Implement media and marketing plan and coordinate with agencies.
- Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
- Play a significant role in developing the hotel Marketing budget and maintain budget control.
- Under the guidance of the Director of Sales & Marketing create and implement all Marketing activities, including but not limited to:
- Creation and print of collateral
- Promotions and packages
- Advertising
- Market analysis
- Photo-shootings
- Plan, coordinate and implement direct marketing, both on- and offline.
- Maintain guest database for mailings.
- Liaise with F&B department to promote F&B outlets.
- Create, coordinate and maintain give-aways and collateral.
- Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).
- Provide content and images for websites according to Corporate Identity.
- Ensure content and photography of 3rd party websites is maintained.
- Ensure compliance with Corporate Identity guidelines.
- Act as brand custodian for hotel and Kempinski brand.
- Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before the advertising agency or printer proceeds.
- Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
- Coordinate between the hotel and Corporate Marketing and agencies whenever necessary.
- Maintain updates of Corporate Marketing guidelines and inform colleagues.
- Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
- Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
- Proactively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
- Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
- Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
- Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
- Follow the sales and marketing results and propose corrective actions if needed.
- Take part in sales and marketing training programmes.
- Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
- Provide administrate support for the Marketing office in the absence of a coordinator.
Key Responsibilities
- Marketing activities are created, planed, coordinated and implemented.
- Targeted goals as defined in the hotel marketing plan are reached.
- Kempinski’s brand is protected and the awareness of the Kempinski brand as defined in the strategic marketing plan is enhanced.
Skills, Knowledge and Expertise
Several years experience in a similar role, preferably in a 5 star luxury hospitality background
