Liaison, Business Development chez Lifepoint Health

JOB SUMMARY: The Behavioral Health Business Development Liaison initiates one-on-one dialog with potential referral sources and maintains positive relationships with current referral sources. They design, develop, and drive cutting-edge sales strategies designed to increase patient admissions through the building of long-term relationships with these referring facilities, clinics, community partners, and physicians. The BH Business Development Liaison will implement an effective marketing plan for achieving budgeted census, patient mix, referral, and contact objectives.

 ESSENTIAL FUNCTIONS: Those functions that the individual who holds the position must be able to perform unaided or with the assistance of reasonable accommodation. 

 Maintain appropriate statistics and generate report(s) as required by the facility hospital’s policy and procedures in addition to the Facility Administrator. 

 Communicate with physicians/discharge planner/social worker/other referral sources as needed effectively. 

 Conduct sale’s calls on existing and potential referral sources to maintain a constant flow of referrals and perform problem solving as necessary. Actively identify and follow-up on opportunities to increase profitability, efficiency, and market share. 

 Follow – up on internal and external problem(s) as related to referral/admission process to ensure rapid solutions. Maintain knowledge of and effectively promotes programs and internal resources. 

 Review and provide written analysis of denial tracking on a monthly basis to Facility Administrator and recommend plan of action. 

 Develop and maintain system and/or procedure to increase and maximize inpatient to PHP/IOP or other program at facility conversion rate. 

 Review and provide written analysis of referrals and admissions by Medical Director, Hospital, and payer source with recommendation and action plan. Monthly review and analysis of marketing contacts with recommendations and action plan. Monitor and assist with admission/discharge procedure. 

 Actively schedule and conduct presentations and tours of the facility to referral sources, professionals, and family members. Participate in community activities that promote the facility service(s). Ensure consistent marketing of facility is implemented – this is including newspaper advertisement, television advertisement, etc. Making Communities Healthier® 

JOB DESCRIPTION KNOWLEDGE/EXPECTATIONS: 

 Excellent presentation and communication skills. 

 Clinical background with ability to conduct Patient Assessments. 

 Good analytical and computer skills. 

 Ability to maintain confidentiality of patient and/or employee information to assure patient and/or employee rights are protected. 

 Ability to work under stress and to respond quickly in crisis situations. 

 Demonstrates good interpersonal skills when working or interacting with physicians, patients, their families, other providers, and other staff members. 

 Knowledge of healthcare marketing and plan development. 

 Must have good and regular attendance.  Approximate percent of time required to travel: 90% 

 Performs other related duties as assigned, which may include clinical evaluation of referrals for admission. 

QUALIFICATIONS:

Education: 

 Bachelor’s Degree required. 

Master’s Degree Preferred 

Licenses/Certification: 

 Valid Driver’s License 

 Clinical Licensure Preferred (LCSW, LMFT, LPC, RN, LPN) 

Experience: 

 Two years marketing/sales experience. 

 Formal sales training. 

 Demonstrated healthcare sales experience - lead generation, educating the referral source, persistent follow up and follow through on all leads as well as demonstrated experience working in a clinical setting directly involved with patient diagnosis and/or assessing acuity for complex patients.

EEOC Statement:

Committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans' status or any other basis protected by applicable federal, state or local law.

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