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Digital Account Executive chez Nexstar

Nexstar · Austin, États-Unis d'Amérique · Onsite

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Excited to grow your career? 

KXAN, one of the top-performing digital advertising stations in the country, is looking for a driven and dynamic Digital Account Executive to join our team. We're seeking someone who can jump in and dominate the market by leveraging cutting-edge digital advertising strategies to drive real results for local businesses. Our people are the key to our ongoing success, and this role is an opportunity to be part of a high-performance sales culture that consistently sets the standard. The ideal candidate is a strong closer, a creative thinker, and a skilled communicator who thrives in a fast-paced, goal-oriented environment. You’ll develop data-driven, multi-platform campaigns that deliver measurable success while building lasting relationships in the local business community. 

What does a Digital Account Executive do? 

A KXAN Digital Account Executive generates digital advertising revenue by calling on local businesses and agencies and preparing and presenting sales presentations based on the client’s goals and objectives.

  • Implements digital strategies to consistently grow revenue and exceed revenue goals. 

  • Establishes credible relationships with local business community 

  • Makes sales calls on prospective clients 

  • Effective closer 

  • Develops and executes go-to-market sales strategies and tactics that results in exceeding personal and company revenue targets 

  • Prepares and delivers sales presentations to clients 

  • Explains to clients how specific types of advertising will help promote their products or services in the most effective way possible 

  • Provides clients with information regarding rates for advertising placement in all media. 

  • Collaborates with internal teams to create impactful, multi-screen, data-driven campaigns that produce results for clients 

  • Thinks outside-the-box to cultivate and develop non-traditional advertiser campaigns. 

  • Utilizes multiple data points in digital advertising mediums to meet client needs from awareness to consideration 

  • Performs other duties as assigned 

 

Requirements & Skills: 

  • Bachelor's degree in Marketing, Advertising, Business Analytics/Management, or a related field, or an equivalent combination of education and work-related experience 

  • Valid driver’s license with an acceptable driving record 

  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them 

  • Strong proficiency in search, social and programmatic advertising (paid Google Search, Meta, TikTok, Display, Online Video, OTT/STV/CTV, Geofencing, Foot-traffic attribution) preferred 

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