Brand Manager - Chicago, IL chez Kimberly-Clark
Kimberly-Clark · Chicago, États-Unis d'Amérique · Hybrid
- Professional
- Bureau à Chicago
Job Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Brand Manager is a skilled marketer accountable for driving business planning and marketing execution for the North America Poise® brand business. You will focus on achieving sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation and marketing plans that result in sales, profit, share and equity gain. As a Brand Manager, you will focus on the consumer and put them at the center of everything you do. You will provide work direction and leadership to Associate Brand Managers while also influencing cross-functional partners in a matrix organization to include R&E, Supply Chain, Finance, Insights & Analytics, and Sales. This role reports to the Senior Brand Manager and is based from Kimberly-Clark’s Chicago Commercial Center.
In this role, you will:
Understand all levers of the P&L, be proactive in identifying marketing line-item opportunities
Develops and executes annual operating plans and marketing plans that deliver financial objectives and aligns with brand strategies.
Execute development and deployment of consumer-inspired marketing plans across traditional media, digital and retail channels.
Leverage digital trends, tools, and technology to build winning marketing plans that resonate with consumers in digital channels.
Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing programs.
Participate in customer business planning process and collaborate with Sales Strategy team and Channel Development team to ensure delivery of net sales and market share objectives.
Collaborate with Strategy & Innovation counterparts and direct the brand to ensure the brand promise is threaded through all brand activities.
Coordinate with Shopper Marketing on development and implementation of activities in-field.
Contribute to the development and execution of portfolio pack, pricing, trade promotion and distribution strategies.
Set stretching goals, drive fact-based decisions, anticipate external opportunities and/or threats and act on them.
Provide regular coaching and support development of Senior Associate Brand Manager / Associate Brand Manager.
Job Category
Minimum Education Required
Certificates/Security Clearances/Other
City*
Additional Qualifications/Responsibilities
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Bachelor’s Degree in Marketing/Business related field; MBA preferred
7+ years of prior marketing/brand management experience
High familiarity with brand development planning, innovation, and creative ideation processes
History of demonstrated success in the development and execution of brand marketing plans
Strong analytical, decision making, influence, and compelling communication skills
Experience developing digital marketing strategy and activation plans to deliver effective personalization
Demonstrated capability to make tough, informed decisions quickly to keep performance on track.
Entrepreneur can-do attitude to find ways to break down growth barriers and navigate and perform in changing circumstances
Demonstrated positive energy to effectively represent brand internally and externally
Previous team leadership and/or formal coaching/mentoring accountability
Demonstrated capability of building a strong, positive, winning, and caring team culture and build talent
Salary Range: 140,320 – 173,360 USD
