Athletic Marketer - Intercollegiate Athletics chez Bowling Green State University, OH

About the Department

To lead community-level marketing initiatives that drive student engagement, brand awareness, and in-game experience.

Career Readiness Competencies: 

• Communication
• Professionalism
• Teamwork

Position Duties

• Develop and execute community-based marketing campaigns that align with overall brand and business objectives.
• Identify and cultivate relationships with BGSU student group leaders, influencers, local organizations, and key stakeholders.
• Organize and attend games, pop-up events, and partnerships to promote the brand and engage directly with target audiences.
• Distribute marketing materials (flyers, posters, samples, etc.) in strategic locations across campus.
• Track social media followers and engagement.
• Monitor trends, feedback, and competitor activity at the community level and recommend improvements.

Minimum Qualifications

• 1-2 years of experience in grassroots marketing, field marketing, community organizing, or a related field.
• Strong interpersonal and communication skills; comfortable with public speaking and community engagement.
• Proven ability to work independently and manage multiple local campaigns simultaneously.
• Flexibility to work non-traditional hours, including evenings and weekends, as needed.
• Familiarity with BGSU athletics.