Manager - Marketing; Lending Treatment Strategy chez American Express

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business.

The Strategic Growth & Insights team within the Small Business Customer Growth Marketing team develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch point to drive deepened relationships and long-term engagement amongst our existing customers. 

This Manager will lead the lend marketing strategy for our offers/treatments that drive lend across channels (e.g. promo pricing, line, etc.). They will act as the primary partner and point of contact in a heavily matrixed working model with analytics, pricing, risk, legal & compliance, and the broader customer marketing teams. This person will provide strategic oversight of the program across multiple channels using data-driven insights to grow the adoption and better meet the needs of our small business customers.

Responsibilities include:

• Develop integrated marketing strategies for our proven lending treatments, ensuring consistent approaches taken across channels, with a focus on driving conversions and revenue

• Serve as primary marketing point of contact for stakeholders across channel marketing teams, analytics, risk, pricing, product to create consistencies, brainstorm growth levers, ensure input & alignment

• Collaborate closely with Pricing, Product, Risk, and Analytics on segmentation & targeting as well as promotional pricing strategy

• Work to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the programs

• Partner with GCO and Compliance to ensure customer-first experiences

• Manage customer and program insights and share best practices across digital, dialogic, and direct marketing channels

Minimum Qualifications:

• Self-starter with strong problem-solving skills who can work independently, as well as within a team

• Data driven, strategic thinker with a growth mindset and track record of developing customer first marketing strategies that unlock growth

• Exceptional project management skills and attention to detail; able to juggle multiple priorities, meet tight deadlines, and operate effectively and compliantly 

• Exceptional relationship skills – a person who proactively collaborates, seeks input, and understands others’ goals to bring out the best for the business

• Highly effective communicator with strong interpersonal, oral, and written communication skills

• Results driver with exceptional sense of accountability and ownership

• Robust analytical skills: Has the ability to draw insights and into an actionable recommendation to drive results, challenge the status quo, and promote innovation 

• Positive energy and enthusiasm with a “can-do” attitude and someone who wants to have fun!

• Minimum 3-5 years of relevant work experience

Preferred Qualifications:

• Positive energy and enthusiasm with a “can-do” attitude and someone who wants to have fun!

• Performance marketing experience preferred

 

This role may be considered at the "Senior Manager" level based on candidate experience and organizational needs.

%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3ESalary Range: %2489,250.00 to %24150,250.00 annually + bonus + benefits%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones%27 physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3ECompetitive base salaries%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EBonus incentives%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E6% Company Match on retirement savings plan%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EFree financial coaching and financial well-being support%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EComprehensive medical, dental, vision, life insurance, and disability benefits%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EFlexible working model with hybrid, onsite or virtual arrangements depending on role and business need%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EFree access to global on-site wellness centers staffed with nurses and doctors (depending on location)%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EFree and confidential counseling support through our Healthy Minds program%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3ECareer development and training opportunities%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EFor a full list of Team Amex benefits, visit our %3C/span%3E%3Ca target=%22_blank%22 rel=%22noopener noreferrer%22 href=%22https://www.americanexpress.com/en-us/colleagues/benefits%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E%3Cu%3EColleague Benefits Site%3C/u%3E%3C/span%3E%3C/a%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EAmerican Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. 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