Senior Sales and Event Supervisor chez Polk County BoCC

TOURISM AND SPORTS MARKETING DIVISION 

SENIOR SALES AND EVENT SUPERVISOR 

PG 18 EXEMPT $59,404 - $89,107 ANNUALLY

Employee Benefits

• Direct Deposit, Bi-Weekly Pay Checks
• Medical, Dental, Vision
• Life Insurance
• FRS Retirement
• 10 Paid Holidays
• Paid Time Off
• Tuition Reimbursement
• Education Incentives
• Deferred Compensation Plan
• Wellness Incentives
• Employee Assistance Program (EAP)
• Free Employee Gym
• Free Employee Health Clinic

Must have the physical, developmental and mental ability to perform job tasks, work efforts, responsibilities and duties of the job illustrated below:

MAJOR FUNCTION - 

Supervises programs which directly and indirectly accomplish Polk County Tourism and Sports Marketing’s (PCTSM) mission of marketing, selling, and recruiting visitors to Polk County and generating overnight stays for Polk County, thereby contributing to creating jobs, diversifying the economy, creating new revenue, and generating sales tax revenue throughout the county.

Supervises activities aimed at marketing Polk County on behalf of the Board of County Commissioners, nationally and globally, with the goal of attracting more than 5 million sports, leisure, business, and recreational visitors annually.

Supervises initiatives which directly and indirectly contribute to Tourism/Sports revenue and economic development, as Tourism and Sports (combined) are one of Polk County's top three economic engines: employing more than 32,000 citizens and generating more than $4.5 billion in economic impact for Polk County.
Reports directly to the Senior Sales and Events Manager.

ILLUSTRATIVE DUTIES - 

Assists the Senior Sales and Events Manager with creation and implementation of the tourism/sports sales and marketing plan.

Travels extensively both domestically and internationally supervising the marketing and selling of Polk County as a destination. Targets and develops niche markets that increase overnight stays in Polk County. Directs comprehensive sales efforts by planning and coordinating sales missions in target markets. Responsible for assisting the Senior Sales and Events Manager with budgeting, financial control, and analysis. Manages staff and strategies at trade shows and related tourism/sports events.
 

Assists the Senior Sales and Events Manager with management oversight of Client Service Coordinators and interns.
Coordinates sales and marketing presentations to corporate decision makers about Polk County and to encourage and enhance the selection of this area as a destination for sports and special events. Generates and qualifies leads using tourism/sports computer databases and other sales methods. Prepares follow up reports, analysis, and information. Develops and analyzes contact lists for current and prospective clients from state, national, and international decision makers. Develops and assists in the design of sales and marketing materials. • Manages and coordinates PCTSM’s sales and marketing efforts with key sports and event facilities throughout the county. Represents industry partners and stakeholders at trade shows and in sales presentations and client sales efforts.

Assists the Senior Sales and Events Manager in the coordination and operations of Polk County owned and co-owned special events, including but not limited to securing venues, volunteer management and recruitment, completion of special event bid applications, on-site special event operations. Manages other Tourism/Sports Marketing staff during special events.
Develops and manages special event budgets including revenue projections, expenses, and value in-kind. Negotiates and secures room blocks and rates for sports and special events, conferences and meetings held in Polk County. Directs staff during special events and trade shows.
Responsible for formulating and overseeing PCTSM’s outdoor recreation strategies (golf, fishing, shooting, etc.) of the annual Tourism Sales and Marketing plan. Develops and implements key strategies and tactics for each targeted area of the outdoor recreation plan.
Attends conferences, seminars, industry trade shows, sales missions as well as meetings with local and regional sports partners and government agencies, and other related events. Will require both domestic or international travel.

This position requires the use of independent judgment in setting priorities, coordinating work, handling multiple responsibilities, and the ability to manage time while working with deadlines, and interacting with team members and key stakeholders and decision makers on a daily basis.
Performs related duties as required

 KNOWLEDGE, SKILLS AND ABILITIES -

Extensive knowledge of meetings, sports, travel and tourism sales, marketing, public relations and communications techniques and methods.
Ability to establish and maintain an effective working relationship with employees, clients, business representatives and the public. Ability to communicate effectively both orally and in writing. Ability to make public speaking presentations.
Ability to conceive, design, formulate and prepare informational data, analyze data, reports, and survey information. Ability to use independent judgment, analyze information and formulate recommendations.
Ability to prepare budgets and tactical sales strategies. Ability to coordinate and plan meetings, conferences, and special events.
Ability to make public presentations.
Ability to meet and deal effectively with fellow employees, co-workers, public officials, and the general public.
Ability to plan sales missions to key target markets, in coordination with and in promotion of, major Polk County tourism stakeholders.
Skilled in Microsoft office applications, use of electronic communications, preparing power point presentations, internet research, and able to quickly learn new software applications and related CRM software applications.

MINIMUM QUALIFICATIONS - 

Graduate of an accredited four (4) year college or university and have a minimum of five (5) years sports/tourism sales and marketing related experience and have established contacts in the sports/tourism industry.
Must be willing to travel extensively to promote Polk County as a meetings, convention and events destination including on weekends.
Must be able to drive a county vehicle, possess and maintain a current valid driver's license or be able to secure a valid Florida driver’s license at the time of employment within this classification.
A comparable amount of related training and experience may be considered for the minimum qualifications.

SPECIAL PREFERENCE - 

Special preference will be given to candidates with destination marketing organization (DMO) experience and meetings or tourism industry certifications.

SPECIAL REQUIREMENT - 

This position shall be required to report for work when a declaration of emergency has been declared in Polk County.