Public Relations Supervisor (Relocation Incentive - 300+ miles - $3,000) chez Gallup-Mckinley County Schools

Public Relations Supervisor (Relocation Incentive - 300+ miles - $3,000)

Essential Duties and Responsibilities

• Collaborate directly with the district's Public Relations Officer to develop and execute proactive, long-term public relations strategies that align with the school district's mission and goals.
• Assisting the Public Relations Officer in advising the Superintendent and School Board on communications matters, providing input on the public relations implications of major district policies and decisions.
• Play a key role in the district's crisis communication strategy, developing and preparing communications, and serving as a backup spokesperson as needed during emergencies or controversial events.
• Proactively monitor news media and social media to track public sentiment and media coverage and assist in developing strategies to address issues and manage the district's reputation.

• Overseeing the day-to-day operations of the public relations department, ensuring that all tasks and projects are completed efficiently and effectively.
• Provide guidance, support, and training to school-level administrators and staff on district communication policies and best practices.

• Manage and support the district's website, ensuring all content is current, accurate, and aligned with the district's messaging and strategic goals.
• Provide training and technical support to school site administrators for managing and updating their school webpages.
• Administer the district’s digital flyer platform (e.g., Peachjar), including providing training, setting up user accounts, and approving all content for distribution.
• Manage the district's official social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc..), ensuring consistent branding and engaging content.
• Support school-level social media accounts by providing guidance and monitoring alignment with district policies.

• Cover district and school-level events, including School Board recognitions, athletic signings, and other significant activities.
• Collaborate with school staff to collect photos, event details, and stories that highlight student and staff achievements, ensuring alignment with strategic communication priorities.
• Produce and distribute a wide range of content, including press releases, articles, speeches, and video content for use across various district communication channels.

• Serve as a  media liaison, handling routine inquiries and assisting the main spokesperson with media relations for high-profile stories.
• Assist in the preparation and dissemination of press releases and other materials for the media.
• Coordinate advertising campaigns and manage vendor relationships, including negotiating contracts and ensuring all deadlines are met.

• Build and maintain strong relationships with community groups, business leaders, and local media to enhance the district's public image.
• Assist with the coordination of special events and campaigns to promote district goals and initiatives.
• Elaborate on how this role assists in shaping district policies
• Give examples of proactive reputation management strategies for a school district

• Bachelor's degree in public relations, Communications, Journalism, Marketing, or a related field; or
• Associate's degree plus 1-3 years of professional experience in communications, public relations, or related fields; or
• High School Diploma plus 4–7 years of professional experience in communications, public relations, or related fields
• Strong writing, editing, and digital communication skills.
• Experience managing websites and social media platforms.
• Ability to work flexible hours, including evenings and weekends, as needed.

Preferred Skills

• Experience in education, government, or nonprofit organizations.
• Graphic design, photography, or video editing skills.
• Bilingual (English/Navajo or English/Spanish) preferred.
• Adobe Suite, Microsoft Suite

• Must be able to lift up to 50 pounds and operate heavy equipment safely.
• Print shop environment; exposure to noise, fumes, and potentially hazardous chemicals.
• Work requires standing for extended periods, bending. and performing repetitive tasks.
• Must be able to see, hear, and communicate clearly to ensure safe and efficient operations.
• Occasional evening or weekend work may be required to meet project deadlines.

Eligibility Requirements (Signing/Relocation Incentives)