Senior Manager, Brand and Product Communications chez Haier

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

At GE Appliances, we’re looking for a creative and strategic communications professional to lead brand and product public relations that connect with consumers, media, and influencers.
The Opportunity
As the Senior Manager, Brand and Product Communications, you’ll develop and execute earned media strategies that build brand awareness, inspire consumer engagement, and drive sales. Working closely with our product and marketing teams, you’ll craft compelling stories that highlight innovation and impact. You’ll also play a key role in agency management, proactive media outreach, press events, and measurement of PR performance.
In this role, you’ll be part of a collaborative communications team that supports brand initiatives, product launches, and corporate events. The ideal candidate thrives in a fast-paced environment, brings curiosity and creativity to every challenge, and is motivated by seeing great ideas come to life.

Position

Senior Manager, Brand and Product Communications

Location

USA, Louisville, KY

How You'll Create Possibilities

• Lead development and execution of high-impact media strategies tied to product launches and brand campaigns.
• Identify and support company and external spokespeople who bring authenticity and credibility to our stories.
• Create engaging storylines, news angles, and contributed content beyond standard press releases.
• Develop messaging and talking points that highlight product differentiation and align across teams.
• Manage the company’s online press room and ensure content is current and accessible, leveraging AI tools to enhance efficiency.
• Produce clear and compelling content that translates technical information into engaging consumer narratives.
• Plan and execute immersive media events that capture attention and elevate brand visibility.
• Build and manage PR brand plans and budgets that grow awareness among journalists, editors, and influencers through media visits, activations, trade shows, and events.
• Lead and manage agency relationships to drive aligned, cost-effective campaign execution.
• Measure and report campaign performance with actionable insights and regular updates.
• Provide strategic communications counsel across commercial teams in partnership with senior leadership.
• Oversee multiple external partners, including PR and advertising agencies, event producers, and creative vendors.

What You'll Bring to Our Team

Minimum Qualifications:

• Bachelor’s degree.
• 7+ years of experience in traditional media relations.
• Proven success creating and executing integrated influencer, social, and media engagement strategies.
• Demonstrated curiosity about emerging technologies and willingness to grow AI proficiency.
• Strong storytelling skills and ability to translate complex topics into clear, compelling messages.
• Excellent writing, editing, and verbal communication abilities.
• Self-starter who manages multiple projects independently while meeting deadlines.
• Track record of driving measurable results through communication strategies.
• Experience collaborating with cross-functional teams, customers, partners, and media.

#LI-MS

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to [email protected]

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