CRM & Lifecycle Marketing Manager chez Evermore Orlando Resort

Shape the Next Generation of Vacations!
Welcome to Evermore Orlando Resort—the resort that’s redefining the Orlando vacation experience. Just steps away from Walt Disney World®, Evermore stretches across 1,100 acres and offers a one-of-a-kind blend of spacious, upscale vacation homes, flats, and villas alongside the luxurious Conrad hotel. Our Team Members are true trailblazers, reimagining the vacation experience for each guest. Here, guests create their own adventure, enjoying the best of both worlds: the space and comforts of vacation home rentals combined with the amenities and services of a world-class resort.

Evermore Orlando Resort is an expansive and technically complex property spanning 1,100 acres with multiple operational components. The resort integrates resort-owned vacation rental homes, large-scale water features, and extensive recreational infrastructure. The eight-acre Evermore Bay lagoon includes advanced water treatment, circulation, and safety systems that require continuous monitoring. Two championship golf courses, numerous pools, water sports facilities, and a wide range of amenities, including pickleball courts, event spaces, and dining venues, further enhance the offerings. This diverse environment demands sophisticated engineering oversight to ensure optimal performance, safety, and reliability across all systems

If you’re excited to help guests reimagine the Orlando vacation, join us! Become part of an energetic team bringing Evermore Orlando Resort to life!

Key Responsibilities:

• Assist the Senior Manager of Digital Content in developing and executing automated campaigns across the guest journey (pre-arrival, in-stay, post-stay, re-engagement). 

• Set up, schedule, and maintain campaigns in the CRM/email platform. 
• Personalize communications for guest segments such as families, golfers, weddings, groups, and extended stays. 
• Maintain and update guest database records, ensuring data quality and compliance. 
• Build lists, segments, and reporting dashboards to support campaign targeting. 
• Monitor CRM performance and flag insights or trends to the Senior Manager of Digital Content. 
• Execute email campaigns, including creating content, building templates, QA testing, and scheduling. 
• Collaborate with design and content teams to produce creative assets. 
• Track campaign performance (open rates, CTR, conversions) and recommend optimizations. 
• Assist with updating website content related to campaigns and offers. 
• Support integration between CRM, booking engine, and guest communications. 
• Develop and schedule in-app messaging to deliver timely, relevant information that improves the onsite guest experience and supports operational goals. 
• Partner with the Senior Manager of Digital Content to improve guest-facing digital experiences. 
• Pull and compile performance reports on lifecycle campaigns, email, and CRM activity. 
• Provide insights to the Senior Manager of Digital Content to inform strategy adjustments, recommend optimizations, and propose A/B tests. 
• Help identify opportunities for improved segmentation and personalization. 

Education, Skills, and Experience:

• Bachelor’s degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field

• 3–5 years in CRM, lifecycle, or email marketing (hospitality/travel preferred). 

• Hands-on experience with CRM/email platforms. 

• Ability to function well in a high-paced and at times stressful environment.
• Outstanding organizational, attention to detail, and problem-solving skills.
• Proficient in Google Business, Microsoft Office Suite or similar software.
• Creative thinking and a passion for marketing.

• Ability to juggle multiple campaigns and deadlines. 

• Analytical mindset with basic reporting/dashboarding experience. 

• Preferred familiarity with website CMS, booking engines, or PMS integrations. 
• Excellent verbal and written communication skills
• Strong project management skills
• Self-starter that can work independently with minimal supervision

Physical Requirements:

• Able to safely lift, pull and push up to 15 pounds.
• Able to stand, walk, stoop, kneel, bend, and reach periodically.
• Able to sit and use the computer for hours at a time.
• Subject to environmental conditions, work activities can occur inside and outside.
• Visually look at a computer for extended periods.
• Repetitive hand motions, such as typing.

Our Work Culture & Environment:  We foster a workplace culture that is neighborly, innovative, appreciative, authentic, and team-oriented. Our environment encourages creativity, collaboration, and entrepreneurial thinking, ensuring that every team member contributes to crafting unforgettable resort experiences.

At Evermore, your role isn’t just a job—it’s a chance to be part of something groundbreaking, a revolution in travel, and we need passionate individuals to help us bring this vision to life! We’re building a whole new class of hospitality in Orlando, so we’re looking for Team Members who thrive in a dynamic, fast-paced environment, bring curiosity and dedication to deliver remarkable service, and have a sense of humor to enjoy the journey. As an Evermore Team Member, you’ll be part of an inclusive, collaborative workplace where we are dedicated to setting a new standard for professionalism and fostering a culture of TOGETHERNESS. We offer our Team Members competitive pay, along with a range of benefits including FREE Life Insurance, FREE Short-Term Disability, FREE Long-Term Disability. Additionally, we provide affordable health benefits, including Medical, Dental, and Vision coverage for your dependents. Furthermore, we offer a 401K with employer match, a robust paid time off policy, parental and grandparent leave, as well as family and pet bereavement leave. We also have unique policies in support of our team and significant relationships in their lives. 

Are you ready to join the team that’s redefining how to vacation? Join us today!  We can’t wait to meet you! 

EOE/M/F/D/V

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