Merchandising Analyst, eCommerce chez Guitar Center

Position Summary: Merchandising Analyst, eCommerce

The Site Merchandising Analyst is responsible for managing and executing GC.com’s merchandising strategies and delivering in-depth analysis of product assortment performance to drive channel sales goals. This role plays a critical part in ensuring seamless website navigation, product hierarchy, and product findability while supporting overall business objectives with precision and strong execution.

Key Responsibilities

• Manage and execute daily website operations in close collaboration with Enterprise Merchandising, Inventory Management, Platform Operations, Contact Center, and Customer Service teams.
• Analyze product assortment performance using Omni reporting and other tools to identify opportunities that increase effectiveness and sales impact.
• Optimize site navigation, sorting, and filtering logic to enhance the customer shopping journey.
• Leverage Quantum Metric and other web analytics platforms to uncover insights and improve merchandising strategies, customer experience, and product category performance.
• Develop advanced analytical techniques to target underperforming business segments with tailored strategies.
• Build and maintain relevant promotional collections to improve customer engagement, satisfaction, and sales outcomes.
• Recommend and implement new merchandising tactics, promotional strategies, and site enhancements.
• Partner with merchandising teams to ensure alignment with brand initiatives, new product launches, and seasonal assortments.
• Ensure first-to-market placement of new product launches through close coordination with Enterprise Merchandising, Retail Marketing, and Inventory Management.
• Review and validate GC.com promotional merchandising content for accuracy and consistency.
• Collaborate with cross-functional partners (UX, Platform Operations, Creative Services) to deliver superior category shopping experiences.
• Support Marketing Partnerships and Enterprise Merchandising in planning and executing co-op marketing promotions.
• Perform other duties as assigned.