Marketing Manager chez BHRS Companies

Summary

BHRS Companies, a rapidly growing business platform comprising four distinct, but related, businesses in the construction and real estate space, is seeking a highly motivated and experienced Marketing Manager to drive our internal marketing strategy and execution.

This is a critical, high-impact role requiring a highly skilled individual contributor to take ownership of all marketing initiatives, translating our complex business needs into clear and compelling content, and ensuring consistent, high-quality execution across all four brand platforms. This position is a foundational role with the explicit expectation to grow and manage a dedicated marketing team in the future.

Key Responsibilities

1) Strategy, Management & Budget

• Develop and Own a unified, strategic marketing plan that supports the growth objectives of all four BHRS companies.
• Manage the full marketing lifecycle - from strategy development to execution and performance analysis -eliminating the need for ineffective external agency reliance.
• Budget & Vendor Management - Manage the overall marketing budget for all four companies, vetting and directing necessary third-party specialists (ie. for technical web development or complex creative production). Ensure vendors deliver high-quality work on time and within budget, minimizing external project management overhead.
• Brand Stewardship - Act as the primary brand steward, ensuring all external and internal communications adhere to strict brand imaging, voice, and quality standards across all BHRS entities.

2) Content Creation & Digital Execution

• Content Production - This role requires a hands-on approach to content creation. The manager must be able to self-perform a significant portion of the content needed, including writing engaging blog posts, crafting social media copy, and developing email marketing campaigns. This is not purely a facilitation or outsourcing role.
• Social Media Management - Develop strategic content calendars and manage posting, engagement, and performance for all social media platforms (ie. LinkedIn, Meta, Instagram).
• Search Engine Optimization (SEO) & Blogging - Create and execute a robust content strategy for the company blog, focusing on thought leadership, industry relevance, and optimization for search ranking and traffic.
• Local SEO & Business Profiles - Maintain and optimize all Google Business Profiles and other local listings to maximize local search visibility.
• Paid Advertising - Plan, execute, and monitor digital ad campaigns (ie., Google Ads, social media ads) with a focus on maximizing ROI and lead generation.
• Technical Management - Own the content strategy, maintenance, and performance optimization of all websites and landing pages. Complex web development and technical coding will be outsourced, but the manager directs this work.
• Analytics & Reporting - Track, analyze, and report on the performance of all marketing campaigns, providing actionable insights to leadership.

3) Sales Enablement & Brand Advocacy

• Sales Collateral - Collaborate directly with the sales team to create high-quality, impactful sales collateral, presentations, case studies, and informational materials tailored to each business's niche.
• Brand Ambassador - Act as an official representative for BHRS Companies by attending key industry events, trade shows, and networking functions.

Qualifications

• Experience - 3 years minimum in a fast-paced, contributor marketing role. Ideal candidates will have experience adopting an "in-house agency" mindset, where they have successfully managed multiple projects or brands simultaneously. Experience in B2B, construction, real estate, or a multi-brand environment is preferred.
• Expertise - Proven success in developing and executing comprehensive strategies across SEO, social media, content creation, and paid advertising.
• Soft Skills
  • Intrapreneurial Drive - Must be a proactive, self-motivated individual ready to
    build and define the role and function. A high degree of ownership and accountability is essential.
  • Exceptional Communication - The ability to translate complex, niche business services into clear, compelling, and consistent market messaging.
• Technical Skills - Proficient in marketing analytics tools, content management systems (CMS), and graphic design/video tools (or capable of directing third-party creative resources).
• Education - Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
  

Compensation & Benefits

We believe in retaining and rewarding top talent, and offer a competitive total compensation package designed to reward strategic impact and ownership.

• Compensation - Competitive Base Salary; $75,000 - $90,000 annually, commensurate with experience and proven ability.
• Performance Bonus - Annual performance-based bonus tied to key metrics (ie., website traffic growth, marketing qualified lead generation, and overall brand performance).
• Growth Path - Direct mentorship and a clear, performance-based career path to a senior management role. Stipend for marketing certifications, industry events, or continued education to support career growth.
• Benefits - Comprehensive benefits package, including 401(k), Health, Dental, Vision, and paid time off (PTO).

BHRS Companies is an Equal Opportunity Employer. Drug test and background check required prior to placement.