Experienced Web Content Strategy Specialist - (External Web) chez Boeing

Experienced Web Content Strategy Specialist - (External Web)

Company:

The Boeing Company

The Boeing Company is seeking an Experienced Web Content Strategy Specialist -(External Web) to join the team in either Seattle, WA; Arlington, VA; Hazelwood, MO or Berkeley, MO.

The Web Content Strategy Specialist (External Web) supports execution of Boeing’s external web content strategy on Boeing.com and related public-facing web properties. Working within standards and direction set by the Manager, External Web Content Strategy, this role coordinates editorial plans, prepares pages for publishing, applies governance and search engine optimization (SEO) practices, and recommends data-informed optimizations in partnership with Brand, Creative, Web/UX, Analytics, Social, Newsroom, and business units.

Position responsibilities:

• Content coordination and execution

  • Support narrative pillars and business priorities by drafting webpage strategy briefs, assembling story content packages, and maintaining the editorial calendar

  • Coordinate inputs and reviews across stakeholders; ensure materials are complete and on time

• Authoring and content readiness

  • Write and edit web copy; guide imagery selection and metadata; apply accessibility and clarity standards

  • Prepare pages for publish in the Content Management System (CMS) - component usage, taxonomy, internal linking, redirects, quality assurance - in partnership with UX and development

• Governance application

  • Apply content standards, templates, metadata/SEO rules, accessibility (WCAG), localization guidance, and webpage lifecycle practices defined by the Manager

  • Support crisis/event/campaign playbooks; execute timely updates and maintain clear documentation of approvals and changes

  • Build and maintain priority webpage stakeholder map within the CMS

• Measurement and optimization

  • Report on KPIs and performance dashboards established by the Manager; identify issues and recommend tests/optimizations to improve findability, engagement, and conversions

  • Conduct periodic audits to flag content for refresh, consolidation, or retirement

• Cross-functional and partner coordination

  • Coordinate with stakeholders to capture inputs, track approvals, and meet publishing Service-Level Agreements (SLAs)

  • Work with agency and localization partners to deliver high-quality, on-brand web experiences

Basic Qualifications (Required Skills/Experience):

• Bachelor’s degree or higher

• Experience with content management systems (CMS) and website development processes

• Proficiency in SEO tools such as Google Analytics, Google Search Console, Adobe Analytics, SEMrush, Ahrefs, or Moz

• Experience working across organizations and cross-functional groups to ensure project coordination, implementation and completion       

  

Preferred Qualifications (Desired Skills/Experience):

• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, Human-Centered Design, or related field—or equivalent experience

• 3+ years in web content strategy, editorial, or site operations for a large website or digital program

• Demonstrated web writing/editing skills and familiarity with information architecture and accessibility standards

• Experience supporting enterprise websites with global audiences, localization, and translation workflows

• Familiarity with content design/UX writing and component-based design systems

• Proficiency with Adobe Workfront (or similar work management software), DAM practices (rights/metadata), and WCAG accessibility

• Comfort collaborating with technical teams (UX/Dev) and external partners; ability to translate direction and standards into actionable web updates

• Experience assisting with crisis/event content processes and fast-turn publishing

Drug Free Workplace:

Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.

Pay & Benefits:

At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent.  Elements of the Total Rewards package include competitive base pay and variable compensation opportunities. 

The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. 

The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

Pay is based upon candidate experience and qualifications, as well as market and business considerations. 

Summary pay range: $80,750 - $117,300

Language Requirements:

Not Applicable

Education:

Bachelor's Degree or Equivalent

Relocation:

Relocation assistance is not a negotiable benefit for this position.

Export Control Requirement:

This is not an Export Control position.

Safety Sensitive:

This is not a Safety Sensitive Position.

Security Clearance:

This position does not require a Security Clearance.

Visa Sponsorship:

Employer will not sponsor applicants for employment visa status.

Contingent Upon Award Program

This position is not contingent upon program award

Shift:

Shift 1 (United States of America)

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