Social and Digital Engagement Analyst chez Rabobank

Job Title

Job Description

Rabobank today is the leading bank in food, agriculture and clean energy. Headquartered in the Netherlands with a presence across 35 countries globally, this role sits within Rabobank North America. As the Social and Digital Engagement Analyst you’ll be part of a lean, agile marketing team that will drive Rabobank's digital scale and growth. You’ll help grow awareness of Rabobank as a challenger brand in North America delivering on our position as a global, specialized bank that knows food, agriculture and energy.

Our Shared Future:

You and Your Job

You’ll contribute directly to the execution of digital marketing programs across paid media, social and web, helping drive engagement across our target audiences.

We’re looking for someone with a knack for digital marketing, who is data-driven and not afraid to jump right into the team’s growth efforts.

You will assist in managing content calendars, creative assets and performance dashboards, working with tools like Google Analytics, LinkedIn Campaign Manager, and account based marketing platforms. You’ll also play a meaningful role in shaping the future of our marketing technology stack ensuring our team has best-in-class tools to inform marketing decisions.

Your contributions will span a variety of formats with no two days looking the same making this an ideal role for nimble, digitally curious marketer.

Job Responsibilities

• Assist in the development and execution of digital marketing campaigns. This includes creative development, publishing and maintaining content across platforms.

• Track campaign performance using tools like Google Analytics, LinkedIn Campaign Manager, Sprinklr and additional technologies. Distill data into insights to inform the business on current performance.

• Schedule content, track performance and drive social media engagement.

• Support search engine optimization by contributing to content efforts and website enhancements

• Organize and manage digital assets, campaign timelines, and editorial calendars to ensure smooth execution and cross-functional visibility.

• Collaborate with global teams across regions and time zones, demonstrating flexibility, initiative and strong communication skills. As a self-starter, proactively manage priorities and contribute to cross-functional projects without constant oversight.
• Contribute to the growth of martech stack by constantly evaluating best-in-class tools in the market.

Your Promise to Us:

To be considered for the Social and Digital Engagement Analyst role, you must have:

• Bachelor's Degree in Marketing, communications or related field

• 1+ years’ experience in digital marketing, paid media or social media advertising.

• Foundational understanding of social media management and digital advertising platforms

• Familiarity with Google Analytics and basic digital performance metrics

• Strong written and verbal communication skills

• Ability to travel regionally up to 15%

• Legally authorized to work in the United States on a full-time basis.  Rabobank is unable to sponsor or take over sponsorship of an employment visa for this position.

Our Commitment to you – cultivating your way beyond pay:

Rabobank welcomes employees and applicants from all backgrounds and is committed to fostering an inclusive environment that leverages the diverse strengths of our workforce. This enables us to exceed the expectations of our clients and customers while ensuring a healthy and safe environment for our staff.

We believe your well-being extends far beyond just a paycheck and should encompass your health, happiness, and satisfaction. To meet these needs, Rabobank offers a flexible hybrid working model and continually evaluates and enhances our benefit offerings to ensure they are comprehensive, competitive, and provide you with the options and flexibility you need.

Our employee benefits are focused on four main components:

• Physical Well-Being includes our commitment to your Health and Wellness. Medical, Dental and Vision plan coverages are effective on your date of hire. Rabo offers multiple plan options and a full network of providers to best meet your needs.

• Financial Well-Being provides for your Retirement + Savings + Security. We love seeing your retirement plan balance grow just as much as you do! That’s why you can start participating in the 401(k) plan on your date of hire. Plus we match 50% of the first 6% you contribute to your 401(k) plan for US Employees. Rabo also contributes an additional 3% of your eligible pay in Safe Harbor contribution and up to 3% in annual Discretionary Profit Sharing contributions.

• Emotional Well-Being ensures your Work + Life balance. We offer a generous paid time off program to full time employees: up to 20 days of vacation time, 5 days of additional time off plus 7 sick days and 11 US holidays annually (based on hire date during the calendar year). In addition, Growing a Better World Together requires wanting the best for our employees and their families and our communities. To do that, we offer both the time and financial support to give back to the community through our Dollars for Doers, Helping Hands and Gift Matching programs. (All paid time off is subject to company accrual and carryover policies.)

• Workforce Well-Being supports a hybrid working model that offers the flexibility to split your time between home and the office—typically 2–3 days remote and the remaining days onsite—promoting both productivity and personal well-being.

Our Organization:

Rabobank Group is a global financial services leader providing wholesale and retail banking, leasing, and real estate services in more than 37 countries worldwide. Founded over a century ago, Rabobank today is one of the world’s largest banks with over $678 billion in assets.

In North America, Rabobank is a premier corporate and investment bank to the food, agribusiness, commodities and energy industries in the United States, Mexico, and Canada. Rabo AgriFinance, a subsidiary of Rabobank, is a leading financial services provider for farmers, ranchers and agribusinesses in the United States and Canada. Together, we provide sector expertise, strategic counsel and tailored financial solutions to clients across the entire value chain. Visit www.RabobankNA.com

Salary Expectations:

Target Hiring Range: $90,000.00 - $115,000.00

This position is subject to the terms of [RAF/Rabobank/RDS]’s compensation plans and policies. It is anticipated that the position will pay within the target hiring range. The range is reflective of the desired primary physical work location and may be adjusted outside of the projected range based on geographical differentiation if the actual work location of the hired candidate differs from the desired primary location, or for other lawful reasons. Further, all full-time regular positions include all other benefits provided to [RAF/Rabobank/RDS] employees, including healthcare benefits, 401k matching, vacation, sick leave, parental leave, possible discretionary bonuses and all other benefits that are all governed by and subject to ERISA plan documents and eligibility.

Rabo provides equal opportunity in employment to all employees and applicants and does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender identity gender expression, marital status, genetic information, medical condition, physical or mental disability, pregnancy, childbirth or related medical condition, military service or veteran status, victims of domestic violence, or any other basis protected by applicable law. Rabo also prohibits harassment of any individuals on any of the bases listed above.

At Rabobank, we strive to grow a better world together. In order to achieve that, we have to have the right people in the right jobs. Are you ready to join our team?

This job posting has no fixed application deadline.  We will accept resumes until a qualified applicant pool is identified.

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