Manager - Loyalty Products chez Frontier Airlines

Why Work for Frontier Airlines?    

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life.  Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.    

What We Stand For   

Low Fares Done Right is our mission and we strive to bring it to life every day.  Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers.  To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we’re not afraid to try new things.  While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.  

Work Perks    

At Frontier, we like to think we’re creating something very special for our team members.  Work is why we’re here, but the perks are nice too:  

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a ‘Dress for your Day’ business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1^st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

Who We Are       

Frontier Airlines is a leading ultra-low cost carrier headquartered in Denver, Colorado. With a mission to deliver Low Fares Done Right, the company provides affordable, convenient and accessible air travel throughout the U.S., Caribbean, Mexico and Latin America. Frontier’s highly fuel-efficient, all-Airbus fleet is among the youngest and most modern of any carrier within the U.S. That, combined with the airline’s many weight-saving initiatives and focus on operational efficiencies, makes Frontier America’s Greenest Airline.* Each Frontier Airlines plane tail features a special animal with a unique name and backstory. Many of the featured species are endangered or threatened, part of the airline’s commitment to underscore and raise awareness for their plight. Frontier serves approximately 100 destinations throughout North America and operates 500-plus daily flights, on average. The airline employs more than 7,000 team members and has crew bases in more than a dozen U.S. cities. Frontier Airlines., Inc., is a subsidiary of Frontier Group Holdings, Inc. (NASDAQ: ULCC).       

* Frontier is the most fuel-efficient of all major U.S. carriers when measured by ASMs per fuel gallon consumed. 

What Will You Be Doing?

This position is responsible for overseeing customer loyalty – owning the communication and marketing across all channels for Frontier Airlines’ paid membership programs (Discount Den and GoWild! Pass). Additionally, the position will serve as the day-to-day contact with internal stakeholders advocating for resources and gaining alignment to ensure prioritization of the overall program. This position will be responsible for increasing revenue from loyalty offerings per the direction of the Director, Loyalty Growth & Strategy.

Essential Functions

• Responsible for the strategy, tactics, and implementation of the Frontier Airlines’ Discount Den fare club, and GoWild flight pass programs with the aim to grow enrollment and increase customer retention
• Develop, recommend and implement marketing plans in various channels (direct mail, email, insert production, statement messaging, airport signage, internet, social media and the in-flight channel) that acquire new customers and build awareness around the loyalty program’s products
• Work with key stakeholders across the business (eComm; IT and Customer Care; Pricing and Revenue Management; Promotions; Email; Loyalty Operations; and Customer Intelligence) to define, design and deliver initiatives that drive awareness of the program’s value proposition and benefits
• Build consumer and competitive research to better understand the drivers of customer loyalty; build enhancements to the existing program; and build new concepts to maintain competitive advantage and deliver high customer loyalty
• Ensure each campaign has the proper controls in place for accurate measurement and analysis; presenting key results and recommendations to build on success and optimize future campaigns
• Help to standardize the paid membership program’s operating procedures through documentation, cataloging, and process management
• Serve as a point-of-contact for internal and external business partners, having a firm understanding of the core program performance metrics and initiatives
• Create a culture of constant testing, analysis, and learning to discover new and innovative ways to grow revenue, initiate program effectiveness and bring a great loyalty experience to members
• Design impactful creative briefs for loyalty marketing initiatives that highlight the project’s purpose, objectives, message hierarchies, target audience and deadlines.
• Works with the Loyalty Analytics team to prepare a variety of departmental reporting/presentation materials as well as gathering and summarizing information from various sources as requested
• Support other Loyalty Marketing initiatives as needed, including critical co-brand credit card or additional Frontier Miles initiatives as applicable
• Work with internal teams to create a promotional calendar
• Complete and/or manage assigned special projects

Qualifications

• 5-8 years of progressive experience in marketing, account management, and/or communications
• 1-2 years of managing a team. Ability to manage multiple priorities and manage marketing projects, production schedules, and promotional events, while consistently meeting deadlines
• Attention to detail and strong organizational skills with the ability to multitask
• Entrepreneurial spirit, a demonstrated sense of urgency, and a results-oriented approach
• Must have good attention to detail for copy proofing/editing
• Exceptional presentation and oral communication skills
• Exceptional writing and copy-editing skills
• Advanced skill level using Excel for data manipulation and analysis
• Has an understanding or interest in learning HTML coding
• Ability to work collaboratively with other departments, partners, and staff
• Ability to manage multiple contractors/trainers
• Strong corporate vendor development and relationship-building skills
• Ability to travel 30% of the time
• Knowledge of airline and credit card marketing, as well as frequent flyer program rules and procedures, is preferred

Knowledge, Skills, and Abilities

• Comfortable receiving feedback and quickly changing course based on business needs
• Team player who can work collaboratively with other departments, partners, and marketers
• Must have excellent communication and interpersonal skills
• Must be self-motivated, a self-starter, have a sense of urgency, and be extremely well-organized
• Ability to work with minimum supervision in a collaborative team environment
• Microsoft Office product skills, including Excel and PowerPoint
• Ability to meet deadlines while working in a fast-paced, changing environment
• Must exercise sound business judgment and handle confidential information with sensitivity
• Must be a team player with the ability to work on several projects at a time
• Must be comfortable working around the airports, both above and under wing, when needed

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

Considerable Latitude:  The incumbent establishes methods and procedures for attaining specific goals and objectives and receives guidance in terms of broad goals.  Only the final results of work are typically reviewed.

Positions Supervised

• Loyalty Sr. Coordinator

Salary Range: $100,000 - $120,000. Please note this role has a closing date of on or before 12/31/25 midnight MST 

Workplace Policies

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.