- Professional
- Bureau à Atlanta
Company Overview
Atlanta-based, Incident IQ is a SaaS service management platform built exclusively for K-12 schools that is transforming K-12 workflows including IT asset management, help desk ticketing, facilities maintenance solutions, Human Resources service delivery, and more. Our mission is to revolutionize how school districts manage operational support activities to better serve students and drive instructional efficiencies. Incident IQ is a dynamic, fast-growing company focusing on providing innovative cloud-based software. The Incident IQ platform has been rapidly adopted by K-12 school districts. Today, millions of students and teachers in districts across the U.S. rely on the IncidentIQ platform to manage and deliver mission-critical services.
Since the company's founding, Incident IQ has built a culture focused on customer success and product leadership; we are passionate about helping school districts achieve operational efficiency. Incident IQ’s environment is inclusive and transparent, and our team members are respected and valued contributors who consistently exhibit openness, integrity, collaboration, enthusiasm, and effort.
Content Strategist Overview:
As we scale, we’re looking for a versatile Content Strategist who can balance creativity with impact. In this role, you’ll be the dedicated content owner on our marketing team—crafting compelling stories, producing assets that fuel campaigns across every stage of the funnel, and ensuring everything we publish strengthens the Incident IQ brand.
You’ll thrive here if you’re a self-starter with a strategic mindset—someone who can take a theme, run with it, and deliver polished work that moves the needle. Collaboration is key: you’ll partner with product marketing, demand generation, and creative teammates to bring ideas to life, while using data and feedback to refine and optimize. The ideal candidate is a strong writer with experience turning complex ideas into clear, engaging content that drives pipeline and positions us as a thought leader in K-12.
This role serves as a foundational content position with strong potential to evolve into more strategic roles (e.g., Content Manager) as the team grows. This position is hybrid-preferred in our Atlanta office but offers flexibility for remote candidates.
Content Strategist Responsibilities:
Content Creation
- Write, edit, and manage high-quality B2B content across various formats (including blogs, articles, whitepapers, guides, success stories, website copy, email, ads, etc.) with proven ability to balance storytelling with measurable marketing impact
- Repurpose existing content into new formats to extend its reach and impact
- Ensure all content is aligned with our brand identity, is in our brand voice, is accurate and engaging, and optimized for lead generation
Content Strategy & Planning
- Support the Creative Services Manager in maintaining the content calendar aligned to campaigns, product launches, and marketing priorities
- Collaborate with product marketing, demand generation, and creative teams to align content themes, messaging, campaign goals, and content packaging
- Support Demand Generation and campaigns by creating high-impact assets to influence pipeline and conversions
- Stay current with industry and content trends to keep our strategy fresh and effective
Team Collaboration
- Partner with product marketing, creative services, growth marketing, and leadership to source input and align on priorities
- Work closely with external vendors or freelancers as needed, reviewing deliverables for quality and brand alignment
Project Management & Execution
- Use project management tools (e.g. Asana) to keep content initiatives organized and on-time
- Provide structured briefs to freelancers, ensuring assets meet tone and quality standards
- Manage multiple deliverables while meeting deadlines with minimal oversight
Content Analytics & Optimization
- Conduct A/B testing on formats, headlines, and topics; optimize content continuously based on performance data and engagement insights
- Work with Demand Gen and Ops teams to track performance and report on content effectiveness across channels
- Use data to refine messaging, formats, and distribution for better results
Content Strategist Requirements:
- 4–8 years of experience in content marketing, writing, or communications (B2B SaaS or EdTech preferred)
- Exceptional writing, editing, and proofreading skills with a strong sense of storytelling and brand voice
- Demonstrated ability to craft thought leadership and narrative content tailored to B2B audiences.
- Strong project management and organizational skills; experience with tools like Asana is a plus
- Ability to collaborate effectively across teams and communicate with clarity and confidence
- Curiosity and adaptability—staying up-to-date on emerging content tools, formats, styles, and platforms
Content Strategist Nice to Have:
- Familiarity with K-12 audiences, EdTech, or B2B SaaS marketing, especially content that drives pipeline
- Experience with Marketo or another marketing automation platform for content distribution and reporting
- Experience with analytics tools (Google Analytics, Marketo, or similar) and comfort working with performance data
- Familiarity with SEO best practices and ability to optimize content for search and lead generation
- Basic understanding of HTML/CSS or CMS publishing workflows (WordPress)
- Ability to create light multimedia content (simple graphics in Canva, basic video editing, or podcast scripting)
- Familiarity with AI-assisted writing/editing tools and how to use them responsibly
- Experience managing freelance writers and editors
What makes Incident IQ different:
- We facilitate whole-person growth where employees can develop personally as well as professionally.
- We offer an energetic and collaborative environment; everyone’s opinion matters!
- We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!
- We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta!
Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO).
Incident IQ is an Equal Opportunity Employer
