Director of Marketing chez Legacyrestorationllc

Legacy Restoration, Janney Roofing, and Southern Roofing & Renovation are leading regional brands coming together to form the 4th largest residential roofing and home exterior company in the U.S., backed by a high-growth private equity firm. Operating across 20 regional markets, each brand brings deep roots and local credibility, while benefiting from the shared strength of a national platform.As we accelerate our next phase of growth, we’re looking for a strategic, results-driven Director of Marketing to help lead the charge. This is a rare opportunity to shape the marketing engine of a rapidly scaling home services platform — with a focus on digital lead generation, brand expansion, and team leadership across multiple geographies. You'll work at the intersection of growth strategy and execution, leading a team of regional marketers while rolling out high-performance campaigns that drive measurable revenue impact.If you're energized by the idea of building something big, fast, and lasting — this is your seat at the table.The Director of Marketing is responsible for developing and executing strategic marketing initiatives that strengthen the company’s brand presence, drive business development, and support revenue growth within the construction sector. This role combines deep industry knowledge with creative marketing leadership to position the firm as a trusted partner for clients, subcontractors, and community stakeholders.KEY RESPONSIBILITIES:

1. Strategy & Leadership

Develop and implement the overall marketing strategy aligned with business goals and growth targets.

Lead the marketing team, external agencies, and vendor partnerships.

Partner with executive leadership, business development, and operations teams to ensure marketing supports bid strategy, project pursuits, and client engagement.

2. Brand & Market Positioning

Strengthen the company’s brand identity across digital, print, trade, and community platforms.

Oversee the creation of case studies, project spotlights, proposal templates, and client presentations.

Ensure messaging highlights safety, sustainability, innovation, and project delivery excellence.

3. Business Development Support

Partner with estimating and sales teams to produce high-quality RFP/RFQ submissions and pursuit collateral.

Develop competitive intelligence on industry trends, competitors, and client opportunities.

Support client relationship building through events, sponsorships, and targeted outreach.

4. Digital Marketing & Communications

Manage website, social media channels, and digital campaigns to showcase project portfolio and company expertise.

Lead content development (articles, press releases, newsletters, video storytelling).

Implement analytics and reporting to measure ROI and optimize campaigns.

5. Community & Stakeholder Engagement

Coordinate participation in trade shows, industry associations, and community events.

Build programs that highlight corporate social responsibility and community involvement.

Partner with HR on employer branding and recruitment marketing.

QUALIFICATIONS:

Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).

8–12+ years of progressive marketing experience, preferably in construction, engineering, or professional services.

Proven track record in brand management, B2B marketing, and business development support.

Strong project management, writing, and storytelling skills.

Experience with CRM tools, proposal software, and digital analytics platforms.

Ability to collaborate with cross-functional teams and influence senior leadership.

Ability to travel up to 20% of the time.

Success Profile

Strategic thinker with hands-on execution capability.

Skilled in balancing creative storytelling with data-driven decision-making.

Comfortable in a fast-paced, deadline-driven environment

Passion for showcasing the company’s role in building communities, infrastructure, and client partnerships.

Why Join Us?

Be a key player in one of the fastest-growing home services platforms in the U.S.

Work with passionate, performance-driven leaders who are invested in your growth.

Help shape the marketing vision for multiple beloved regional brands.

Make a direct impact on the growth trajectory and value creation for the company.

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