Enrollment Marketing Manager chez Drew University

The Enrollment Marketing Manager, a key role in the University’s comprehensive marketing and enrollment efforts, works collaboratively with the College of Liberal Arts admission office to create and execute an innovative and creative multi-channel enrollment marketing plan recruitment in support of inquiry, application, and yield goals. The manager will write and create all email communications in Slate, collaborate with the digital marketing partner, manage content for lead generation and other advertising platforms and project manage print assets. The manager will also plan and create enrollment-focused content for university social media platforms, including video assets.

Job Responsibilities:

• Marketing Plan – Develop, execute, and oversee implementation of an integrated, multichannel lead generation and full enrollment funnel marketing plan to support and enhance recruitment, admissions, and enrollment of new students in collaboration with the VPEM&SC, AVP for Enrollment Management, and Sr. Director of Communications. Utilize market research and trends, data-driven insights, and stakeholder input to create successful enrollment marketing efforts. Manage reporting and recommendation processes based on ROI of efforts.
• Asset Development - Write and create email and portal content in Slate CRM using best practices to customize content at the student level. Manage the production of admissions marketing print pieces, and ensure marketing initiatives are clearly defined and delivered on time and on budget. Collaborate with Communications and Admissions staff members and campus partners to ensure accuracy and brand standards.
• Social Media - The manager will work with the admission student social team to plan and create enrollment content for university social media platforms, including video assets in collaboration with the Director of Strategic Communications. Proactively respond to trends to develop content and campaigns that are engaging and generate brand excitement. Measure and assess the efficacy of campaigns.
• Vendor Management - Oversee all third-party vendor relationships, including onboarding, status checks, and content oversight. Liaise between vendor and the university for the purposes of asset gathering and sharing to uphold University branding standards. Collaborate with undergraduate admissions to assess the quality of prospective vendors to assist with recruitment and yield activities.

Education & Experience: 

• Bachelor's degree (BA) or equivalent from four-year college or university; or 
• Three to five year's preferred work experience and/or training.

Knowledge, Skills and Abilities:

• Prior project management experience is required.
• Experience in Slate or other CRM is required.
• Possess advanced written and verbal communication.

How to Apply:

• Cover letter
• CV/Resume
• Provide contact information of three (3) professional reference

About Drew University:

Drew University, a Phi Beta Kappa liberal arts university, includes the College of Liberal Arts, Drew Theological School, and the Caspersen School of Graduate Studies. Drew is located on a beautiful, wooded campus in Madison, New Jersey, a thriving small town close to New York City.

Drew’s one-of-a-kind, leading-edge path to an undergraduate degree, Launch, ensures that every student graduates with a purpose, sought-after transferable skills, a network of mentors, and an experience-based résumé—guaranteed. Drew’s unique, immersive learning experiences include professionally mentored scientific research in RISE and DSSI, volunteer and community-based opportunities through the Center for Civic Engagement, making industry connections in seven semesters in New York City, and exploring the world through eye-opening international study abroad trips.

Drew University’s two graduate schools, Drew Theological School and the Caspersen School of Graduate Studies, confer 10 master’s and four doctoral degrees. Numerous certificate programs are also available. All programs are based on Drew’s renowned commitment to faculty-student mentorship, opportunities for out-of-the-classroom experiential learning, and facilitating a robust intellectual and global community, with many programs offered in hybrid or fully online modalities.

To enrich education through diversity, Drew University is an Equal Opportunity Employer.

Following federal and state requirements, a candidate must provide proof of eligibility to work in the United States if selected for hire. 

These positions are subject to a background check.