Account Director chez Zenogroup

About UsZeno is an integrated communications agency born from PR, with a presence across North America, Europe, APAC, and beyond. In Australia, we embrace a boutique vibe, enhanced by our extensive global network. This unique combination allows you to thrive within an agile team while accessing a wealth of resources for multi-market accounts and tapping into a huge array of global resources. Our diverse clients include global tech, consumer, and B2B brands, as well as local Aussie businesses. We’re looking for someone with a curious nature and a passion for leading corporate and B2B accounts. Zeno Australia recently won the PR Awards Asia-Pacific 2024: Best Culture of the Year Award. We are purpose-driven and committed to a positive culture that supports and nurtures, while also inspiring everyone to push limits and to embody our Fearless Pursuit of the Unexpected motto. We also offer a benefits package like no other!  About the Job This is a full-time position located in Sydney CBD, with flexible working from home options two days a week. As an Account Director at Zeno, you will provide senior counsel for account teams and support the Managing Director and Senior Account Director in all operational aspects of our fast-growing business. While driving business development will be part of your role, your strategic mindset, strong financial acumen, and creative thinking will be key to your success. You’ll have a keen eye for identifying new business opportunities as they arise.  You will be working with a team of bright and enthusiastic communicators and a client portfolio comprising professional and financial services, technology, FMCG, and some of the world’s most innovative and fast-growing companies.  B2B and strong corporate comms experience is essential, with the capability to manage campaigns encompassing employee engagement, C-suite executive profiling, and issues management. You will also be confident in driving purpose, sustainability, and social impact programs. You will need to be able to devise and execute integrated data-led communications programs that support clients in achieving their commercial and reputational objectives. A day in the life could include developing an RFP, managing a team and mentoring, reconciling account budgets, managing servicing levels, running media training workshops, troubleshooting client queries, and a whole lot more. We are looking for an Account Director who will be a team player and who likes to get things done without drama or ego interfering! Please note that at least six years’ agency experience is essential, with a minimum of two years in an Australian agency. Strong local market and cultural knowledge is required.   

This role includes:

Being an effective client strategist who is fully empowered to fulfil and execute your role, and able to lead, support, and inspire your teams

Strategically managing key relationships with client leads at the local, regional, or global level, and growing client revenues

Assisting the Managing Director to achieve team vision, strategy, and business objectives and cascade to the wider team, ensuring enhanced collaboration of the agency’s various communities together

Providing strategic, trusted counsel to clients, while leading and mentoring your team

Day-to-day responsibility over a portfolio of clients, including budget responsibility, strategy, and planning, and managing delivery and execution.

Reviewing client KPIs to ensure account leads deliver KPIs on time and on budget

Contributing to the overall positive culture in the office

Being a passionate people advocate and developer of future talent

Being a positive role model in leadership values and behaviours 

Having fun – and helping others enjoy their work too!

Client Focused

Support the Managing Director and wider team to deliver high levels of client satisfaction.

Lead and deliver best practices at all touch points of client service

Ensure delivery of the high-quality solutions within the budget scope and timeframe agreed.

Lead the strategic development of projects and long-term campaigns for clients

Act as an ambassador for integration and be able to upsell any service in the agency

Be a trusted advisor to the senior client's contacts

Talent and Leadership

Be an effective client strategist fully empowered to fulfil and execute your role, and able to support and inspire the team

Develop relationships with key contacts across the Zeno global network

Be a strong people advocate and developer of future talent

Identify, shape, attract, and develop talent across all levels

Retain and develop talent through mentoring, motivational feedback, and learning opportunities

Make decisions whilst considering the needs of the whole agency

Manage teams to maximize performance and productivity

Be a positive role model and a real team player. Get involved - with no task too big or small

Marketing, New Business, and Networking

Lead business development with a focus on brands with purpose and values that align with Zeno’s philosophy

Bring capability to deliver end-to-end new business, from pipeline to pitch-and-win

Undertake proactive and reactive new business strategies to ensure year-on-year growth

Participate in and contribute to internal training offerings and industry opportunities

Network amongst client groups and relevant industry peers

Stay up to date with emerging technologies and trends and demonstrate expert understanding of how they integrate into communication marketing programs

Review and approve new business and new project budgets before submission to the client

Financial Management

Establish achievable revenue growth targets annually. Manage servicing levels of accounts by scoping and resourcing work appropriately

Ensure forecasts are accurate and aligned with monthly resourcing requests: ensure budget allocations are accurately split across the agency per the resourcing plan; alert the Managing Director to any changes to scope or budget as they occur

Ensure the team follows Zeno’s financial policies and procedures, and that your responsibilities in this area are diligently adhered to

Ensure work completed aligns with budgets; identify and address potential for scope creep. Ensure client is aware of any discrepancies in expected deliverables and available budget; work with client to reprioritize work or expand budget as needed

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