Communications & Engagement Coordinator chez City of Rochester, MN
City of Rochester, MN · Rochester, États-Unis d'Amérique · Hybrid
- Bureau à Rochester
About the Department
Communications & Engagement Coordinator

We believe EQUITY should be at the center of all our work. We strive to represent our community in our teammates, as we know that diverse and inclusive teams are more innovative, and have an empowering impact on the work, progress and culture of our community.
It takes us all working together
Communications & Engagement Statement of Intent
Consistently engage and clearly communicate news, opportunities, and information to community members in an inclusive, transparent, and thoughtful way that allows their voices to be heard and incorporated into the work of the City of Rochester.
Pay: 2025 salary is $88,718 to $104,375 based on qualifications, with advancement to $130,469.
Schedule: The typical work schedule 8 AM - 5 PM Monday through Friday with evening and weekend work based on the timing of community events. Remote work is available on a hybrid basis.
Position Duties
*Plan, develop and implement marketing, communications and public awareness strategies.
- Develop and implement departmental and division communication plans in alignment with strategic goals and objectives.
- Develop and execute equitable public engagement activities related to services, projects and initiatives that increase community understanding of impacts, benefits and encourage public participation.
- Create and implement effective communication/awareness campaigns that have wide-ranging or long-lasting impacts on the community.
- Establish and cultivate channels of communication between the Departments, residents, businesses and community stakeholders that provide a better understanding of the community’s wants, needs, and interests related to the City.
- Develop communication material (news releases, publications, special articles, scripts, newsletters, social media content, online Story Maps, etc.)
- Develop, execute and analyze surveys that collect pertinent project information about community behaviors, needs and opinions that can further inform Department activities, including the City’s commitment to diversity, equity and inclusion efforts.
- Utilize data and analytical tools to strategically market to and engage with community members, particularly those from often underrepresented groups and evaluate effectiveness of marketing and communication plans.
- Employ innovative, intentional, and strategic communications and engagement practices and tools to create an equitable community engagement strategy which increases community participation and collaboration in various decision-making processes.
- Act as one of the primary contacts for the media and conduct interviews on behalf of the Department. Coordinate interviews with subject matter experts as necessary.
- Within the community and organization, ensure increased understanding and support for Departmental and division programs, services, and policies.
- Represent the Departments and divisions at community events and presentations.
- Plan, develop and disseminate information designed to keep the community informed of the Department’s value, programs, services, and accomplishments.
- Work with teammates to coordinate consistent branding for the City and its partners.
- Ensure materials produced by the Department meet standards for appropriateness, readability, quality, and plain language.
- In collaboration with Departments and divisions, develop a budget for annual marketing, communications and engagement efforts.
- Develop solicitations and/or Request for Proposals (RFP) for marketing and communication services.
- Oversee the creation and/or procurement of various media including, but not limited to: print, broadcast and social media advertising.
- Serve as the communications and engagement liaison and project manager for assigned departments and divisions.
- Ensure relationships with teammates and key organizational stakeholders are developed and maintained and in a way that allows the Departmental Service Agreements be successfully executed.
- Serve as a connector between Departments and divisions with other communications and engagement teammates.
- Advise teammates on organizational best practices and make recommendations.
- Serve as a Public Information Officer (PIO) during an activation of the Emergency Operations Center (EOC) and/or the Joint Information Center (JIC).
- Participate in educational and training opportunities.
Minimum Qualifications
Education and Experience
A Bachelor's Degree from an accredited college or university in communications, journalism, public relations, marketing, or closely related field and three (3) years of full-time, progressive experience performing public relations, community engagement, marketing, or similar duties.
OR
An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may also be considered.
If this work interests you but you are unsure if you meet all the job requirements listed above, please apply anyway! Your experience is likely more applicable to the role than you think, and the City is interested in candidates who can bring not only technical expertise but a variety of lived experience to the team.
Licenses
A valid driver's license
Desirable Qualifications
Fluency with a second language, particularly with Spanish or Somali.
Ability to coordinate the preparation of educational materials for non-English speakers.
Ability to use the following software products or their equivalent: ESRI ArcMap, InDesign and Adobe Illustrator.
Other Qualifications
In compliance with the Americans with Disabilities Act, the following represents the physical and environmental demands for this position. The employee must be able to perform the essential functions with or without accommodation.
Frequent demands: fine dexterity
Occasional demands: standing; walking; lifting; carrying; pushing/pulling; reaching; handling; bending; twisting
NONE (not substantially exposed to environmental conditions)
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