- Senior
- Bureau à Dublin
Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
Summary:
We are currently seeking a Senior Content Marketing Manager to join our team in Ireland or the United Kingdom to play a critical role in growing our business.
Clio has rapidly scaled to be one of the fastest-growing companies in Canada, and continues to see its global market share grow. With global headquarters in Burnaby, Canada, Clio boasts a diverse and talented workforce of 1,500 employees and has offices in Toronto, Calgary, Dublin, Manchester (ShareDo) and Sydney. Today, more than 200,000 legal professionals use our technology, spanning across 100 countries. Clio’s robust ecosystem includes partnerships with over 250 app integration partners and Clio Certified Consultants.
Clio’s Ireland-based team drives our EMEA expansion, primarily focusing on the UK and Ireland and supporting law firms across 60+ countries. Our EMEA region is one of the fastest growing growth segments of Clio
What your team does:
As Senior Content Marketing Manager for our International region (EMEA & APAC) at Clio, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results. Your work will have an immediate and meaningful impact. You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success.
Who you are:
You are an experienced writer and editor that is passionate about growing an international business via content marketing. You prioritise impact over perfection, but you know what good writing looks like and have outstanding editing and proofreading skills that let you capture the nuances of different topics that speak to our target audience. You are great at balancing content production and distribution whilst adapting quickly to new insights and opportunities. You have a deep understanding of the marketing funnel and how SEO fits into it and are passionate about increasing organic search at the top of the funnel.
What you’ll work on:
Develop and lead our International content strategy, working closely with other members of the regional marketing teams.
Establish and curate relevant thought leadership themes to inform our messaging across various campaigns.
Own our content distribution strategy to maximise our reach in key markets. This includes working with our law society and media partners to find creative ways to leverage their channels for content distribution.
Manage a team of freelance writers to produce content, supporting them with detailed briefings, tone of voice and style guidelines and competitive keyword research.
Tell the stories of Clio and our customers through a variety of content mediums including: case studies, testimonials, and video success stories.
Monitor performance and regularly identify and prioritise opportunities to update existing content and core site pages to increase competitiveness in search results.
Work with our in-house digital strategy team and SEO agency to develop demand generation strategies based on search volume data, competitiveness, and relevance to Clio’s brand and business goals.
Continually review and refresh our keyword research within International to support our content strategy and share these findings and insights with the wider team.
Inform and support our PR strategy by enabling the PR team with clear messaging, positioning, and timely content aligned with key business themes and campaigns.
Craft and develop go-to-market (GTM) messaging aligned to our through-the-funnel campaign content, ensuring consistency and clarity across awareness, consideration, and conversion-focused materials.
Partner with the EMEA growth marketing team to create content plans and engagement initiatives for our core segments.
Support our product marketing team in localising and creating content for feature releases in the EMEA region.
Support our backlink strategy by working with other teams on opportunities to promote content and drive links.
What you may have:
5-7+ years of experience writing and editing content.
Solid understanding and work experience in thought leadership, content writing, content marketing, and SEO keyword research.
Proven experience with editorial SEO and crafting content that ranks and converts.
Experience with Google Analytics, Google Search Console, and Wordpress.
Analytical skills to dig into website data and track content performance.
Exceptional writing, editing, and proofreading skills.
Experience editing freelance writers and preparing detailed content briefs
A drive to create and workshop ideas into truly eye-grabbing copy.
Ability to quickly get up to speed on the ins and outs of niche industries (in this case, the legal industry).
A degree in professional writing, eg. Communications, Journalism, or English.
Ability to work independently.
Proactive, organized, and collaborative teammate.
Serious bonus points if you have:
Experience with B2B tech/SaaS
Experience related to the legal industry
What you will find here:
Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
Competitive, equitable salary with top-tier health benefits and dental coverage
Hybrid work environment, with expectation for local Clions to be in office minimum 2 days per week on our Anchor Days.
Flexible time off policy
Pension contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
The full salary range* for this role is €71,000 to €83,500 to €96,000 EUR.Please note salary bands may differ based on location and local currency. Additionally, benefit offerings may differ depending on the employee's location.*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate.
Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.
Learn more about our culture at clio.com/careers
Disclaimer: We only communicate with candidates through official @clio.com email addresses.
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