Event Marketing Manager chez Dowjones

What's the role?

We are seeking a highly experienced, exceptionally organised Event Marketing Manager to join our team. Working across a number of large-scale events, you will be responsible for the development and implementation of consumer-centric campaign marketing strategies to drive event awareness and conversion, and work with the relevant editorial and marketing teams to deliver market leading events and experiences. You will ensure that campaigns are delivered to the masthead and customer objectives and seamlessly integrate sponsor requirements into campaigns. 

This is your opportunity to drive the experiential growth strategy forward for brands like The Courier-Mail, Herald Sun, The Mercury, Townsville Bulletin, Geelong Advertiser, Gold Coast Bulletin and more. 

This role is situated within News Corp Australia's dynamic Events and Experiences team. Our experiential programs lie at the core of the brands we represent, forging emotional and memorable connections with our consumers. This role is highly fulfilling and suited for those with a proactive, creative and diligent work ethic. If you possess these qualities, this opportunity is perfect for you.

Note:
- This is a 12-month contract opportunity covering maternity leave | Dec 2025 – Dec 2026

- This role can be based in the Sydney or Brisbane office

Responsibilities:

• Responsibility of end-to-end event marketing & campaign management as well as customer communications for all key experiential programs for relevant brand portfolios

• Drawing on consumer insights, knowledge and trends to deliver best in class experiences and customer communications

• Management of creative campaigns for events including briefing, liaison, creative approvals and commercial client integration with internal creative agency

• Work closely with digital product integration and consumer UX to create seamless digital experiences and event outcomes

• Marketing amplification and acquisition, incl social advertising strategies to reach and capture new audiences

• Commercial integration of sponsors into brand-led marketing campaigns and events

• Briefing PR team on campaigns to develop event awareness strategies

• Budget management of Events + Experiences P&Ls 

• Collaboration with product integration & sales to build out commercial/partner event offerings

• Collaborate with senior event managers to deliver world-class event campaigns

• Lead and manage stakeholders (internal and external), building effective relationships with all relevant project points across product, editorial, events, legal, marketing and client leads to achieve successful outcomes

• Contribute to a culture that is innovative, customer focused and reflects the News Corp and team values

• Manage and oversee post-campaign reporting

Who are you?

• A passionate marketing manager with extensive experience in end to end project creation and activation of multi-channel campaigns

• A team player who continuously problem solves and understands how to work cross-functionally to deliver and activate integrated project outcomes 

• An organised leader with excellent time management and attention to detail 

• A confident decision maker who weighs up alternatives according to their likely impact on the team / function, can work under pressure and react accordingly 

• A skilled stakeholder management expert

• An excellent communicator and presenter

News Benefits

Who are we?

We are Australia’s number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products - more than any other media group in Australia.


Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply.

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