- Professional
- Bureau à Jacksonville Beach
SUMMARY
#1 Priority: Build and execute marketing campaigns that grow the GORUCK brand and connect with our community.
This role sits at the center of Marketing — driving seasonal initiatives, brand storytelling, and daily execution across channels. You’ll partner with Brand, Creative, E-commerce, Growth, and Product teams to bring ideas to life. If you thrive in a fast-paced environment, balance creativity with organization, and want to make an impact on a growing premium fitness brand, this role is for you.
WHAT YOU’LL DO
- Execute integrated marketing campaigns that build engagement and drive growth.
- Manage campaign execution end-to-end: briefs, timelines, asset development, launches, recaps.
- Partner with internal teams and agencies to align digital marketing, PR, influencer partnerships, community events, and special company moments with broader marketing initiatives.
- Bring cultural and consumer insights into campaign planning through market research — focusing on fitness, wellness, rucking, and community.
- Manage marketing budgets, calendar, agency relationships, and marketing KPI reporting.
- Direct management of performance marketing and marketing operations teammates.
WHAT YOU BRING
- 5–7+ years of brand marketing or consumer marketing experience (fitness, outdoor, lifestyle, or premium consumer goods preferred).
- Strong grasp of digital marketing channels and how they connect to brand storytelling.
- Ability to manage campaigns from strategy through execution, with attention to detail and results.
- Experience managing budgets, agencies, and cross-functional teams.
- A strong sense of culture and community — fitness/wellness, rucking, or adjacent spaces.
- Excellent communication and organizational skills, with a bias toward action.
- Passion for the GORUCK brand and a team-first mentality.
WHY GORUCK
- GORUCK-sponsored medical/dental/vision/life and disability insurance plans
- 401(k) retirement savings plan
- Unlimited vacation policy (work hard, take time when you need it)
- Six company holidays
- Unlimited, free entry to GORUCK events
- Always Look Cool with deep discounts on GORUCK gear
- Zero corporate fluff — opportunity to shape the future of a premium brand with a purpose
