Digital and Social Media Manager - Media Services chez City of Detroit, MI

About the Department

Position Duties

Key Responsibilities

• Create and implement social media strategies to support departmental campaigns and initiatives.
• Manage the day-to-day operations of the Digital and Social Media Coordinator and Content Specialist.
• Develop, schedule, and manage daily social media content across assigned platforms.
• Provide on-site social media coverage at events and departmental activities, as needed.
• Create digital content, including graphics, videos, and copywriting, to support campaigns.
• Interface with the management, external social media managers, and Media Services Department, as needed.
• Research best practices to improve digital communication strategies, including permits and reservation systems.
• Work evenings and weekends as required to support events and campaign coverage.
• Draft and present digital media metrics.

Minimum Qualifications

Required

• Bachelor’s degree in communications, Marketing, Digital Media, Film/TV Production, Graphic Design, or a related field. 
• Proven experience in creating and managing digital content across multiple platforms (social media, web, email). 
• Excellent written and verbal communication skills with the ability to tailor messages for diverse audiences. 
• Strong customer service and resident engagement skills. 
• Attention to detail, organizational skills, and ability to manage multiple projects simultaneously. 
• Initiative and ability to work both independently and collaboratively. 
• Ability to prioritize tasks and meet deadlines.
• Flexible work schedule, including evenings and weekends.

• Demonstrated ability to capture and edit high-quality photo and video content (short-form reels, event recaps, campaign videos).
• Proficiency with digital content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, or similar platforms. 
• Familiarity with social media management and analytics tools(e.g., Sprout Social, Hootsuite, Meta Business Suite, Google Analytics). • Experience designing social media campaigns with measurable engagement outcomes. 
• Knowledge of SEO best practices for digital content and web management. 
• Ability to develop creative storytelling approachesto highlight programs, events, and community impact. 
• Strong understanding of current trendsin digitalmedia, video production, and social platforms (TikTok, InstagramReels,YouTubeShorts). 
• Experience with email marketing platforms(e.g., Mailchimp, Constant Contact) and list management. 
• Motion graphics or graphic design experience is a plus.

Other Qualifications

Working Conditions

• This position operates in a professional office setting within the Media Services Department. 
• The role moderately requires travel to community events, departmental activities, and on-site locations across the City of Detroit for social media coverage and content capture. 
• Standard office equipment such as computers, phones, cameras, and audiovisual equipment will be used regularly. 
• The position involves periods of sitting at a desk working on computers, as well as standing, walking, and carrying equipment at events. 
• Work hours are generally during regular business hours; however, evening and weekend availability is required to support events, campaigns, and urgent communication needs. 
• The role demands the ability to work under tight deadlines, manage multiple priorities, and adapt quickly to changing priorities or urgent requests. 
• Collaboration is essential — the Specialist will work closely with other city departments, media partners, and community organizations in a fast-paced, team-oriented environment. Performance Metrics: Social Media Content 
• Increase departmental social media engagement by 15% per quarter (likes shares, comments, clicks). 
• Grow social media followers by 10% annually across all platforms. 
• Publish 100% of scheduled posts on time according to the content calendar. 

• Provide on-site social media coverage for at least 60% of key departmental events each quarter. 
• Respond to collaboration requests within 48 hours. 
• Successfully manage Communications Events Coordinator, with at least 60% of assigned tasks completed on time. 

• Implement at least 3 new best practices or innovations annually based on industry research. 
• Make at least 1 data-driven adjustment per quarter to improve campaign performance. 
• Maintain orimprove resident engagementsatisfaction scoresthrough surveys and feedback