Marketing Manager (m/f/d) - App Marketing chez ABOUT YOU SE & Co. KG

Do you have a passion for KPIs and performance marketing? Our Performance Marketing Team drives all online and offline campaigns with a clear mission: to make fast, data-driven decisions, leverage KPI insights, and craft innovative strategies that keep us ahead of the competition.

As part of our dynamic, ambitious, and data-driven Paid Social & App Marketing Team, you’ll join a supportive environment that values collaboration, innovation, and knowledge-sharing. We work with focus and passion - whether through close project collaboration or connecting at team events.

As a Marketing Manager (m/f/d) App Marketing, you will take ownership of planning, executing, and optimizing App Marketing and Paid Social campaigns across multiple platforms. You will play a key role in driving performance, identifying growth opportunities, and leveraging data-driven insights to maximize efficiency and effectiveness.

Responsibilities

• Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution
• Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions
• Manage budgets, forecast performance, and scale campaigns to maximize results
• Run analyses, A/B tests, and experiments to drive continuous optimization
• Track industry trends and identify growth opportunities with strategic initiatives
• Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation
• Mentor junior team members and share best practices

Requirements

• Degree in business administration or related field (e.g., media management, e-commerce)
• 1.5+ years of experience in app marketing, ideally in a fast-paced environment
• Strong analytical skills with ability to interpret data and derive actionable insights
• Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus
• Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools
• Excellent English skills, both written and spoken

Additional Information

• Benefits
• Flexible working hours with core working times
• Company pension scheme
• Exclusive employee discounts
• Organic fruits and beverages
• Free language courses (German & English)
• Sports classes and subsidies for fitness offerings
• Free choice of hardware and operating system (Mac, Windows, Linux) for private use as well
• Modern centrally located office in Hamburg's city center
• Regular company events
• International team
• Dog-friendly office
• Continuing education opportunities
• Mobility allowance
• Support in the relocation process

YOU ARE THE CORE OF ABOUT YOU
We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being.

Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture.
We look forward to receiving your application - preferably online via our application portal. This way we can guarantee a faster process and it is also very easy for you to upload your application documents! :-)

Your contact
Merle