Lippincott - Associate, Brand Marketing & Social Media Strategy chez MMC
MMC · New York, États-Unis d'Amérique · Onsite
- Senior
- Bureau à New York
Company:
LippincottDescription:
At Lippincott, we partner with brands to navigate exciting growth moments in their journey— whether it be new products, new audiences, or entirely new eras. Our teams explore industries like retail, automotive, payments, tech, airlines (and even outer space). But no matter the vertical, we pride ourselves on giving our clients authentic, creative, and modern brand strategies (positioning, architecture, experience, design, and creative) that break through the noise while driving business objectives.
The opportunity for brands to melt into the fabric of our everyday lives (physically and digitally) has never been greater. It’s why we are growing our marketing capability to help brands be truly alive in the world. Through everything from campaigns to social to events to employee engagement, we’re advising our clients on how to push the boundaries of their multi-channel brand strategy to reach their audiences where they are and stay ahead of fast-paced landscape.
That’s where you come in. We’re looking for a creative and entrepreneurial strategist that can help us grow our marketing capability and shape some of the world’s most powerful brands. You’ll have the opportunity to work across diverse client brands while also bolstering the profile of the Lippincott brand across channels.
So, tell us… are you:
Chronically online?
Obsessed with cultural trends?
Equally imaginative and rigorous?
Excited by helping established brands show up in unexpected ways?
A self-starter who balances collaboration and conviction?
If so, give us a shout.
Key responsibilities
Be a subject matter expert in social and digital marketing for the firm
Partner across strategy, design, and experience teams to prove the extendibility of our brand recommendations, teeing up brand-authentic opportunities to activate across traditional and emerging channels (owned, paid media, events, sponsorship, influencer, etc.)
Craft creative briefs to guide how the brand comes to life across channel-specific assets, not only leading to great work, but elevating the potential to earn media and breakthrough in culture
Be the master architect of marketing strategies and activation roadmaps to ensure that brand recommendations are executed flawlessly at launch and beyond
Develop channel-native messaging and creative, guiding teams on how to flex the brand personality across to optimize for the cultures and customs of each channel and their audiences
Advise clients on how to define, measure and track success of recommendations within each channel in support of the business and brand strategy
Collaborate with media partners to plan and execute paid media strategies
Contribute to Lippincott’s own social channels to meet the firm’s broader marketing objectives
Qualifications
10+ years of experience with brand marketing, social media strategy, connections strategy, comms planning, or engagement strategy (portfolios and examples of work are welcome to support quality of experience if number of years is below 10)
3+ years of people management experience
Ability to convey complex ideas and plans simply, beautifully and effectively
Ability to influence/manage senior leadership internally and externally up to C-Suite executives
Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events) for both B2B and B2C brands
Experience partnering with and managing external companies (partners, agencies, vendors, retailers)
Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
Experience developing high performing social / digital content (including fluency with content creation tools like CapCut, Canva, Final Cut Pro, or Adobe Premiere Rush)
Exceptional creative writing skills and an ability to develop brand-aligned social copy
Additional Qualifications:
Experience partnering with global Fortune 500 brands
Passion for culture inclusive of music, art, fashion and sport discourse
Ability to present to and influence at all levels of an organization
Ability to work in a fast-paced, dynamic environment
About Lippincott
Lippincott is a global brand, marketing and experience consultancy committed to helping companies address their most complex brand challenges. Identifying fresh opportunities and realizing brand possibilities is our specialty. Since 1943, Lippincott has produced lasting, transformative impact for clients across a range of sectors. As part of the Oliver Wyman group, Lippincott brings high-caliber industry and operational insights into our work, blending a management consultancy’s strategic rigor with a proven legacy of design and creativity.
Who We Are, Together…
We promote a culture of collaboration and performance through our three core values:
We demand better, reach higher, and expect more of ourselves and our colleagues. We demonstrate gratitude, offer support, and embrace optimism every day.
We celebrate debate, discussion, disagreement, and feedback, with an open mind to new ways of thinking and doing.
We act with passion, intention, and goodwill while building on and elevating everyone’s contributions and sharing in our collective success.
In our pursuit to produce meaningful change, we want our people to feel heard, respected and valued through our words and actions – goals we can only achieve with a sustained commitment to inclusion and belonging. We seek the best and brightest ideas from a variety of backgrounds and experiences because we know that’s what it takes to continuously push the boundaries, solve our clients’ most complex challenges, and foster an inspiring culture of rigorous creativity. We celebrate and leverage our differences and our commonalities so everyone feels safe, supported and encouraged to be wide open, to say “yes, and!” and to demand better of ourselves and one another. We aspire to be positive role models for inclusion at an individual level, corporate level, and societal level.
The applicable base pay for this role is $130K - $150K.
The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position will be eligible for performance-based incentives.
We are excited to offer a competitive total rewards package which includes health benefits, 401K savings as well as employee assistance programs.
Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace that we are all proud to be a part of. #Lippincott
