Field Marketing Director chez Aspendental

ClearChoice is a national leader in dental implant treatment, transforming lives through innovative care and a patient-first approach. As we continue to scale, we’re investing in top-tier talent to drive performance across our media ecosystem and accelerate patient acquisition.

Overview

We’re seeking a strategic, data-driven Field Marketing Director to serve as the marketing function’s frontline ambassador across regional markets. This role blends analytical rigor with creative problem-solving to drive local demand, support new office openings, and respond to field-level performance challenges. You’ll collaborate cross-functionally and directly with field leaders, doctors, and operations teams to translate insights into action.

Key Responsibilities

• Local Market Strategy & Performance
• Analyze office-level business data to identify root causes of performance shifts.
• Develop and execute localized marketing strategies to address demand gaps and growth opportunities.
• Coordinate cross-functional marketing responses (Media, CRM, Creative, Promotions, etc.).

Field Engagement & Support

• Act as the primary marketing contact for field leaders and doctors.
• Lead live and written responses to field inquiries, including custom marketing requests.
• Educate non-marketing stakeholders on marketing strategy and performance drivers.

New Office Openings

• Own the grand opening marketing strategy across all channels and touchpoints.
• Collaborate with operations to align marketing plans with office-specific features and goals.
• Monitor ramp-up performance and adjust tactics as needed.

Custom Asset Development

• Brief creative teams on custom asset needs (flyers, signage, banners, etc.).
• Proof and manage the delivery of field-ready materials through print vendors.

Budgeting & Administration

• Respond to office-level billing and budget inquiries.
• Track marketing spend and ROI for local initiatives.

Qualifications

• 7+ years in field marketing, retail marketing, or multi-location marketing.
• Proven ability to translate data into actionable marketing strategies.
• Strong communication and stakeholder management skills.
• Experience supporting new location launches and grassroots marketing.
• Comfortable navigating cross-functional teams and ambiguous challenges.

•  Salary: Annual pay range:  $150,000 - $190,000, plus bonus/incentives 

• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match