Lifecycle Marketing Director chez Gardner White Furniture

Description

Summary:

This is a senior Lifecycle Marketing role focused on building, executing, and optimizing multi-channel programs that grow customer engagement, retention, frequency, and value over time. The Lifecycle Marketing Director owns the overall strategy for customer journeys and trigger-based messaging across email, SMS, and other retention channels. They act as a strategic partner to category teams and the broader marketing organization—ensuring lifecycle marketing is a key driver of customer and revenue growth. While this is a hands-on role, it carries strategic ownership and visibility across the business.

Job Responsibilities:

Campaign & Journey Strategy

• Define strategy and oversee execution of customer journeys across email and SMS (onboarding, winback, reactivation, post-purchase)
• Develop segmentation-based programs that maximize customer conversion, repeat purchase, and loyalty
• Create and maintain calendarized lifecycle plans aligned with promotional and category priorities

Messaging Strategy & Execution

• Own the overarching lifecycle messaging framework that informs creative and category marketing
• Translate customer insights into actionable messaging strategies that improve engagement and conversion
• Partner with creative and copy teams to develop campaign assets that align with lifecycle strategy
• Monitor deliverability, subject line performance, and click-throughs to continuously optimize

Personalization & Testing

• Leverage CRM and CDP tools to target customers by behavior and profile
• Develop and implement A/B and multivariate testing strategies that scale across lifecycle programs
• Partner with analytics to identify optimization opportunities and apply learnings across channels

Cross-Functional Leadership

• Represent Lifecycle Marketing in senior-level planning discussions with Category, Retail, and Executive teams
• Provide strategic briefings, timelines, and performance goals to ensure integrated execution
• Act as liaison between Lifecycle, CRM Ops, and Creative to ensure alignment and efficiency

Innovation & Best Practices

• Stay current on lifecycle, personalization, and retention marketing trends
• Champion best practices and evangelize lifecycle marketing across the organization

Requirements

Supervisory Responsibilities:

This position does not have supervisory responsibilities or who reports to this position at this time. 

Work Environment:

The employee may be required to sit for extended periods, use a computer, and participate in meetings. Occasional standing, walking, and lifting may be necessary.

Physical Demands:

The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Qualifications needed to perform this position:

• 8–12 years in CRM, email marketing, or lifecycle marketing roles
• Experience defining strategy and executing campaigns in ESPs (e.g., Salesforce, Klaviyo), SMS platforms, and segmentation tools
• Strong understanding of customer journey mapping, retention KPIs, and personalization strategies
• Demonstrated ability to influence cross-functional and executive stakeholders
• Comfortable working across creative, technical, and analytical teams in a lean environment
• Hands-on, detail-oriented, and organized, with the ability to set strategy and execute

Position Type/Expected Hours of Work:

This is a full-time position, with a set schedule based on the needs of the business. Flexibility may be required during peak advertising campaign periods.