Digital Marketing Manager (Content & Digital) chez Cactus Communications Services Pte. Ltd.
Cactus Communications Services Pte. Ltd. · Mumbai, Inde · Remote
- Professional
CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events
This is a contract role of 1 year. As a Digital Marketing Manager, you will be responsible for creating a comprehensive strategy for customers from academia (e.g. universities, organizations, publication houses, etc.) to build visibility, reputation, and digital presence. Your role will involve creating short and long term marketing strategies, executing promotional campaigns, and managing & optimizing customers’ social media and digital footprint, and overseeing & optimizing all marketing activities to monitor performance.
Job responsibilities:- Creating detailed short and long-term content and digital media marketing strategy based on the client’s specific needs & goals.
- Work with our content production team to understand the collateral we can create (e.g. posts, graphics, infographics, videos, reels, posters, etc.) and incorporate those into a comprehensive marketing plan.
- Executing organic and paid promotion campaigns on behalf of our clients on LinkedIn, X, Facebook, Instagram, YouTube, etc. as well as pay-per-click campaigns.
- Social listening & social media management for our customers’ accounts along with optimization of activities that are not generating the required ROI.
- Managing freelance/contractual marketers who execute promotional tasks.
- Creating & reviewing reports (monthly, annual) that capture the impact created by our digital promotional activities.
- Updating marketing strategy regularly based on evolving trends.
- Graduate degree in Mass Communication, Digital Marketing, Publishing, Advertising or allied fields (scientific or academic background is an added advantage).
- 3+ years of experience in content and digital marketing with experience in running digital & social media campaigns.
- Experience with university reputation management or working with academic organizations on their promotional activities.
Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and an interview round.
Equal Opportunity
Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.
Accelerating from Anywhere
As a remote-first organization, these are essential attributes we look for in all our candidates.
- Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
- Documenting work that brings everyone on the same page.
- Maturity to choose between synchronous and asynchronous collaboration.
- Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.
Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.
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