Integrated Marketing Manager chez Etsy

Company Description

Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy. Find out more at www.depop.com 

Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to [email protected]. For any other non-disability related questions, please reach out to our Talent Partners.

About the Role

We’re looking for an Integrated Marketing Manager to join our Brand Marketing and Inventory team and support the planning and execution of integrated campaigns across the UK, US, and AUS markets. Reporting into the Head of Integrated Marketing, this role will play a key part in bringing Depop’s brand stories to life. From cultural moments and seasonal campaigns to always-on activity, we are looking for someone who can help us to engage our buyer and seller community.

This is an exciting opportunity for a marketing professional who’s passionate about resale fashion, sustainability, and community-led platforms. You’ll work across multiple markets, collaborating with global and regional teams to ensure campaigns are locally relevant while globally cohesive. You’ll support in building campaign toolkits, managing timelines, coordinating cross-functional partners, and reporting on performance to help us deliver bold, impactful work that drives brand love and business results.

Our integrated marketing team works end-to-end across the funnel, from strategy and creative development through to execution and measurement. We partner closely with Creative, PR, Social, Paid Media, Product, Inventory, Brand Strategy, Partnerships, and Influencer teams, as well as external agencies, to ensure every campaign reflects Depop’s values and resonates with our community. You’ll be joining a small but dynamic team where there’s room to take ownership, grow your skills, and make a real impact on a global stage.

Key Responsibilities

Planning & Delivery

• Assist in the development and execution of seasonal global integrated marketing plans, working under guidance from each market lead. 

• Drive organization, documentation, and clear communication across projects to streamline workflows and enable team leads to focus on strategic priorities.

• Manage the global retail/cultural moments marketing calendar in partnership with the Brand Strategy, Creative, and Inventory and Merch teams, ensuring alignment of global, regional, and cultural priorities across the funnel.

• Partner with Creative, Brand Strategy, PR, Social, Paid Media, Influencer, Partnerships, Inventory and Merch, and Product) to ensure campaign needs (assets, timelines, deliverables) are met. 

• Support campaign measurement, partnering with the Insights team to understand the impact of our work and share learnings that inform future planning.

• Leverage both audience insights and internal data to identify business and market trends, providing input that helps shape global marketing strategies and priorities.

Teamwork, Communication & Collaboration

• Actively collaborate with marketing leads in the UK, US, and AUS to ensure strategies are locally relevant while globally cohesive.

• Provide ongoing updates and clear communication to global and regional stakeholders, ensuring transparency and alignment across projects.

• Build and maintain relationships with internal stakeholders and select external partners/agencies.

User-Centric Execution

• Champion the Depop community’s perspective, ensuring marketing campaigns reflect and resonate with the needs, passions, and behaviors of our buyers and sellers.

• Gather and share user and cultural insights with the global team to inform campaign development.

Problem Solving & Agility

• Work closely with Paid Media and Insights teams to monitor campaign performance, reporting back on KPIs, insights, and learnings to refine and optimize global plans.

• Proactively identify challenges, propose creative solutions, and adapt plans to stay relevant in fast-changing cultural and resale environments.

Qualifications & Experience

• Experience in marketing, with a track record of supporting global, integrated, full-funnel campaigns.

• Strong cross-functional skills, with the ability to align diverse stakeholders.

• Ability to interpret data and insights to inform decision-making, with experience applying both audience research and internal business metrics to guide marketing strategy.

• Excellent written and verbal communication skills

• Highly organized, resourceful, and detail-oriented, with proven project management examples.

• Passionate about fashion, sustainability, and global communities.

• High proficiency in PowerPoint, Excel, and Google Workspace. 

Bonus

• Experience working within marketplace, retail or e-commerce brands.

• Active Depop user (buyer or seller) who understands the culture of resale, sustainability, and self-expression.

• Passion for fashion and internet culture, with an ability to spot and respond to emerging trends globally.

Additional Information

Health + Mental Wellbeing

• PMI and cash plan healthcare access with Bupa

• Subsidised counselling and coaching with Self Space

• Cycle to Work scheme with options from Evans or the Green Commute Initiative

• Employee Assistance Programme (EAP) for 24/7 confidential support

• Mental Health First Aiders across the business for support and signposting

Work/Life Balance:

• 25 days annual leave with option to carry over up to 5 days

• 1 company-wide day off per quarter

• Impact hours: Up to 2 days additional paid leave per year for volunteering

• Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love.

• Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant

• All offices are dog-friendly

• Ability to work abroad for 4 weeks per year in UK tax treaty countries

Family Life:

• 18 weeks of paid parental leave for full-time regular employees

• IVF leave, shared parental leave, and paid emergency parent/carer leave

Learn + Grow:

• Budgets for conferences, learning subscriptions, and more

• Mentorship and programmes to upskill employees

Your Future:

• Life Insurance (financial compensation of 3x your salary)

• Pension matching up to 6% of qualifying earnings

Depop Extras:

• Employees enjoy free shipping on their Depop sales within the UK.

• Special milestones are celebrated with gifts and rewards!