- Professional
- Bureau à Chertsey
Position Summary
Why join our team?The MX Brand Team is the beating heart of our brand.
How we speak, what we look like, how we talk about our products and how we build a strong emotional connection to existing and future customers alike
Our vision is to build a brand consumers love, talk about and advocate. We want our customers to be proud to own our devices. We strive to build a brand that plays an active role in popular culture, is authentic and sparks conversations. We want to create culture!
Role and Responsibilities
The team spans two key areas..
1. SEUK
Brand Strategy, Brand Activation, Creative Excellence, Brand Ambassadors.
We develop and lead local brand strategy across all MX activity. This includes ensuring consistency across all our activity (HQ assets & local) and creative standards are always met. We also develop local activity which includes 5G, Camera Leadership and brand ‘activation’ moments around launch. We work side by side with colleagues in Product Marketing.
This team also manages the entire brand ambassador program. We are now a year in to our relationship with Fearne Cotton and Raheem Sterling. This content has proved to be highly effective in shifting our proud to own scores in addition to an increase in propensity to switch to Samsung from our competitors.
2. MX Creative Studio
In July 2022 we launched a new in house agency. It is now 20 strong and handles over a 1/3 of our marketing briefs. Projects are incredibly varied anything from social campaigns, animation/motion graphics, sizzle reels, UX design and build, content production, lifestyle photography & promotional campaigns. The studio sits within the MX Brand team, acting as the conduit between the marketing teams and the studio itself.
Your key responsibilities
Ensuring every consumer touchpoint reflects our brand and our values.
Developing an ongoing dialogue with consumers to develop a deep sense of brand affinity leading to strong consideration and loyalty.
Working with every part of the MX division, helping them develop powerful and compelling creative work that drives effective and efficient marketing activity
Lead MX Creative Studio to spearhead its role within MX Marketing,
Provide advice and consultancy on brand guidelines and creative excellence across all of MX.
Identify and exploit opportunities to engage new audiences (Gen Z/Female).
Lead our creative agency partners to ensure best in class creativity.
Monitor and track our brand uplift studies along with our Insights team.
Develop strong relationships and integration with Product Marketing to ensure consistency across launch and BAU.
Line manager of a Graduate Intern nurture and build the next generation of talent.
Skills and Qualifications
What we need for this role
To be successful, you will possess the following skills and attributes:
A passionate advocate for the power creativity & innovation.
An authority in how brands and consumers interact and succeed across all platforms. You will need to be highly skilled at delivering through the line marketing comms.
You’ll have a deep understanding of UK culture and an ability to recognise and exploit story telling opportunities.
Resilient and able to navigate a complex partner network with ease, the person needs to bring energy, creativity and enthusiasm for our challenge.
Able to influence with confidence
What does success look like?
Brand uplifts across key measures proud to own, intention to stay and intention to upgrade
The creation of an environment that consistently delivers interest and excitement inside and outside the business
Being a strong part of the overall marketing function and being the champion for creativity
Continued uptake of briefs into MX Creative Studio.
Benefits of working at Samsung include
Hybrid working – 3 days in the office and 2 days at home per week
Bonus scheme linked to individual, team and company performance
Car allowance
Pension contribution
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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